The podcast episode delves into the topic of SEO (Search Engine Optimization) and provides various tips for beginners. Ben discusses the importance of understanding Google's ever-changing algorithms and introduces the concept of E.A.T. (Experience, Expertise, Authority, and Trustworthiness) as a critical factor for SEO success. He emphasizes showing expertise through website content, gaining positive reviews, and maintaining strong user engagement through well-structured and fast-loading sites.

Ben also advises on avoiding excessive plugins that can slow down the website and ensuring that all site links are functional to avoid negative experiences for users and penalties from Google.

The episode encourages listeners to implement the discussed tips to improve their SEO performance and highlights the importance of user experience to maintain and boost search engine rankings.

Connect with Ben on LinkedIn: https://www.linkedin.com/in/benfewtrell/ 

Check out his website - www.digitlc.com.au 

We help our customers to develop a digital marketing strategy to achieve their online marketing goals.

HERE: https://digitlc.com.au/strategy/    

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Connect with me on LinkedIn:   https://www.linkedin.com/in/adperl/ 

https://www.commtogether.com.au/

Learn more: https://www.commtogether.com.au/biz-bites/ 

Interested in having your own podcast? You can even have Anthony as the anchor of your very show.  Check out https://podcastsdoneforyou.com.au or the podcast on this channel ‪@anthonyperl_hosts‬ 

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