Biz Bites Bonus Content: Navigating Digital Growth for Physical Businesses: Insights and Strategies with Susan Toft
In this episode of Biz Bites, the focus is on developing and growing a digital business. Susan shares valuable insights and experiences about how to navigate the early stages, emphasising the importance of not getting caught up on perfecting technology from the start.
Instead, she advocates for using off-the-shelf tools and gradually incorporating more sophisticated solutions as the business grows.
The conversation touches upon effective marketing strategies, including using Facebook and Google ads to drive customer acquisition and recruitment.
Additionally, Susan highlights the challenges of balancing supply and demand, such as finding contractors and customers at the same pace. As the business scales, the need for leveraging AI tools to manage growth efficiently is discussed.
Connect with Susan on LinkedIn: https://www.linkedin.com/in/susan-toft-b855ab41/
Website - www.laundrylady.com.au
Save time and book your laundry with Laundry Lady www.laundrylady.com.au. Use code: BIZBITES20 to get a 20% discount, first time customers only.
_________________________________________________________________________
Subscribe to the Anthony Perl hosts channel and the Biz Bites playlist for more inspiring interviews and transformative insights.
Connect with me on LinkedIn: https://www.linkedin.com/in/adperl/
https://www.commtogether.com.au/
Learn more: https://www.commtogether.com.au/biz-bites/
Interested in having your own podcast? You can even have Anthony as the anchor of your very show. Check out https://podcastsdoneforyou.com.au or the podcast on this channel @anthonyperl_hosts