Welcome to The iGaming Channel, your ultimate destination for B2B solutions in the iGaming industry. Hosted by The Casino Marketing Shop, a top B2B iGaming media agency, this channel provides insightful interviews, actionable strategies, and expert insights to help iGaming businesses thrive.

In today’s exciting episode, we are joined by Andrew Edwards, the UK Country Manager and SEO expert at Partnertext. With over 20 years of experience in iGaming SEO and 8 years as a Power 50 affiliate, Andrew is one of the foremost experts in the iGaming industry. Host Christian Strutt also has 21 years iGaming SEO experience - so anyone involved professionally in iGaming SEO will find some valuable information in this enlightening interview.

In this interview, Andrew delves into SEO strategies tailored explicitly for the iGaming sector, offering valuable insights and practical advice for businesses seeking to improve their search engine rankings and digital presence.

Partnertext is recognized for providing SEO solutions that have helped numerous iGaming businesses expand. Their platform, which features 180,000 websites for link building, is a game-changer for iGaming brands seeking to enhance their online visibility.

Key Topics Discussed in this Interview:

Technical SEO: Andrew breaks down the essential elements of technical SEO and explains how it plays a crucial role in enhancing a website's structure, load speed, and overall user experience.

Link Building: With Partnertext's expansive network of websites, Andrew shares how link building can help iGaming brands establish authority and boost their rankings.

Keyword Analytics: Understanding which keywords drive traffic is crucial in any SEO strategy.

Local SEO: Local SEO is particularly crucial for iGaming brands targeting specific geographic regions. Andrew talks about how businesses can optimize their presence on local search results, including optimizing Google My Business profiles and local citations.

International SEO: Expanding into International Markets? Andrew shares how international SEO strategies can help iGaming brands rank across multiple countries and languages, taking into account cultural differences and local search trends.

Native Advertising: Native ads blend seamlessly with content, offering a more organic advertising experience.

Parasite SEO: Andrew explains parasite SEO, a strategy where websites take advantage of authoritative platforms (like news sites) to rank content quickly.

Press Releases and Digital PR: Press releases and digital PR can be powerful tools in an SEO strategy. Learn how to leverage press releases to gain backlinks, increase brand visibility, and improve your site’s rankings.

SEO Copywriting: Content is king, but writing SEO-friendly copy is an art. The importance of creating content that resonates with both users and search engines, including tips for writing SEO copywriting that ranks.

Casino Game Reviews: Casino game reviews are a staple of iGaming content. Andrew offers his tips for creating high-quality reviews that engage readers and improve rankings, ensuring your content stands out in a competitive market.

Blog Posts: Regular blogging is a great way to attract organic traffic and keep your audience engaged.

For a free strategic SEO plan from Andrew Edwards at PartnerText directly, please contact him by:

https://www.partnertext.com/igaming-channel/

You can contact us directly through our casino marketing agency.

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