Welcome to The iGaming Channel, your ultimate destination for B2B solutions in the iGaming industry. Hosted by The Casino Marketing Shop, a top B2B iGaming media agency, this channel provides insightful interviews, actionable strategies, and expert insights to help iGaming businesses thrive.

In today’s exciting episode, we are joined by Andrew Edwards, the UK Country Manager and SEO expert at Partnertext. With over 20 years of experience in iGaming SEO and 8 years as a Power 50 affiliate, Andrew is one of the foremost experts in the iGaming industry. Host Christian Strutt also has 21 years iGaming SEO experience - so anyone involved professionally in iGaming SEO will find some valuable information in this enlightening interview.

In this interview, Andrew delves into SEO strategies tailored explicitly for the iGaming sector, offering valuable insights and practical advice for businesses seeking to improve their search engine rankings and digital presence.

Partnertext is recognized for providing SEO solutions that have helped numerous iGaming businesses expand. Their platform, which features 180,000 websites for link building, is a game-changer for iGaming brands seeking to enhance their online visibility.

Key Topics Discussed in this Interview:

Technical SEO: Andrew breaks down the essential elements of technical SEO and explains how it plays a crucial role in enhancing a website's structure, load speed, and overall user experience.

Link Building: With Partnertext's expansive network of websites, Andrew shares how link building can help iGaming brands establish authority and boost their rankings.

Keyword Analytics: Understanding which keywords drive traffic is crucial in any SEO strategy.

Local SEO: Local SEO is particularly crucial for iGaming brands targeting specific geographic regions. Andrew talks about how businesses can optimize their presence on local search results, including optimizing Google My Business profiles and local citations.

International SEO: Expanding into International Markets? Andrew shares how international SEO strategies can help iGaming brands rank across multiple countries and languages, taking into account cultural differences and local search trends.

Native Advertising: Native ads blend seamlessly with content, offering a more organic advertising experience.

Parasite SEO: Andrew explains parasite SEO, a strategy where websites take advantage of authoritative platforms (like news sites) to rank content quickly.

Press Releases and Digital PR: Press releases and digital PR can be powerful tools in an SEO strategy. Learn how to leverage press releases to gain backlinks, increase brand visibility, and improve your site’s rankings.

SEO Copywriting: Content is king, but writing SEO-friendly copy is an art. The importance of creating content that resonates with both users and search engines, including tips for writing SEO copywriting that ranks.

Casino Game Reviews: Casino game reviews are a staple of iGaming content. Andrew offers his tips for creating high-quality reviews that engage readers and improve rankings, ensuring your content stands out in a competitive market.

Blog Posts: Regular blogging is a great way to attract organic traffic and keep your audience engaged.

For a free strategic SEO plan from Andrew Edwards at PartnerText directly, please contact him by:

https://www.partnertext.com/igaming-channel/

You can contact us directly through our casino marketing agency.

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Welcome to The iGaming Channel, your go-to destination for B2B solutions in the iGaming industry.

Brought to you by The Casino Marketing Shop, a leading B2B iGaming media agency, this channel features in-depth interviews with industry experts, thought leaders, and innovators shaping the future of iGaming.

In today’s exciting episode, we are joined by Tremaine Mpela, the CEO of iBoxing Hub, a company making significant waves in the world of boxing sponsorships.

As a key figure in the world of boxing sports marketing and sponsorship, Tremaine has worked on various high-profile boxing events, and in this exclusive interview, he shares his journey, insights, and current projects.

Key Topics Discussed in this Interview:

iGaming Boxing Sponsorships: Tremaine takes us behind the scenes of the boxing sponsorship world, discussing how iBoxing Hub is connecting brands with the world of boxing and helping them create successful partnerships.

Exclusive Betting Partner Search: One of the exciting projects Tremaine is spearheading is the search for an Exclusive Betting Partner for an upcoming series of boxing events taking place across the UK and Malta. Discover what iBoxing Hub is looking for in the perfect partner and how these deals can benefit both brands and the boxing community.

Securing Media Coverage: iBoxing Hub is aiming to secure major media coverage for their events. Tremaine shares insights into ongoing negotiations with Boxing Nation and DAZN, two of the biggest names in sports broadcasting. Learn about the process and challenges of landing major media deals in such a competitive space.

About iBoxing Hub:

iBoxing Hub is a forward-thinking company that focuses on connecting brands with boxing events through tailored sponsorship packages. With an extensive network in the boxing world, iBoxing Hub has secured strategic partnerships and built lasting relationships between sponsors, event organizers, and fans alike. Their mission is to elevate the experience of boxing events while providing valuable exposure and engagement for brands within the iGaming industry.

About Tremaine Mpela:

As the CEO of iBoxing Hub, Tremaine Mpela has been instrumental in driving the company’s vision and success. With years of experience in sports marketing, Tremaine brings a wealth of knowledge and passion to the table. His expertise lies in building strategic partnerships and navigating the complex world of sponsorships, especially within the sports and entertainment industries.

Whether you're a bookmaker, media company, or sports organization, you’ll find Tremaine’s perspective on the future of boxing sponsorships and media coverage deals incredibly insightful.

Make sure to LIKE, COMMENT, and SUBSCRIBE to The iGaming Channel for more interviews, industry news, and insights into the iGaming world. Hit the bell icon to stay updated on our latest videos!

This business showcase interview has been produced by www.TheCasinoMarketing.Shop a leading iGaming sports sponsorship agency that helps connects brands in sports with credible sportsbooks, sports betting brands and online casinos.

To contact us directly please do so through our casino marketing agency or contact Christian Strutt on LinkedIn.

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Welcome to The iGaming Channel, your premier resource for B2B solutions tailored to businesses in the iGaming industry. Hosted by Christian Strutt, CEO of the The Casino Marketing Shop, a leading B2B iGaming media agency, our channel dives into the world of iGaming with expert insights, interviews with industry leaders, and cutting-edge solutions designed to drive success for companies operating in sports betting, online casinos, and poker.

In today’s exciting episode, we are joined by Alastair Ross, the CEO of Sports Broadcast Media, a company that is revolutionising the way sports content and broadcasts connect with audiences.

With years of experience in the industry, Alastair has built Sports Broadcast Media into a powerhouse for sports media programming and content marketing solutions.

During this interview, Alastair discusses how Sports Broadcast Media creates impactful sports broadcasts, podcasts, animated videos, educational content, and marketing communications tailored specifically for iGaming brands, including sports bookmakers, online casinos, and poker brands.

These iGaming media solutions are game-changers when it comes to engagement, retention, reactivation, and customer acquisition in the highly competitive iGaming space.

Key Topics Discussed in this Interview:

Sports Broadcast Solutions: Alastair talks about how Sports Broadcast Media produces high-quality sports content, from celebrity-driven podcasts featuring famous sporting personalities to animated videos and educational content. Learn how these tools can be used by iGaming brands to engage with their audience and keep them coming back for more.

The Power of Podcasts for iGaming: Discover how podcasts featuring sporting celebrities are one of the most powerful engagement tools for iGaming brands. Alastair shares the impact these podcasts have on audience retention, reactivation, and acquisition, providing iGaming companies with a unique way to connect with their customers.

Animated & Educational Videos: Sports Broadcast Media specialises in creating animated videos and educational content that provide entertainment and value for iGaming customers.

Client Success Stories: Alastair reflects on some success stories and testimonials from iGaming brands that have worked with Sports Broadcast Media.

Programming & Content Strategy: Alastair provides an inside look at the company’s content strategy, from the types of programming that resonate with iGaming audiences to the best practices for producing content that drives brand loyalty and engagement.

About Sports Broadcast Media:

With a team of iGaming broadcast professionals and a state-of-the-art production studio, they create compelling content supporting engagement, acquisition, retention, and reactivation strategies for sports betting, casino, and poker brands.

About Alastair Ross:

Alastair Ross is the CEO of Sports Broadcast Media, where he has driven the company’s growth and established it as an industry leader in sports content production and broadcasting. His deep understanding of the iGaming landscape and commitment to innovation make him a respected thought leader in iGaming.

About Christian Strutt, The iGaming Channel host and CEO of The Casino Marketing Shop:

Christian has managed over 100 iGaming TV campaigns including advertising, sponsorship, live poker tournaments and interviews in the last 21 years for clients including bet365, 32Red, Betfred, bwin and Ladbrokes.

This video was produced by The Casino Marketing Shop the leading iGaming marketing agency.

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