If you're a small beverage brand stuck in a love-hate cycle with social media, you’re not alone, and you’re in the right place.

Welcome to the first episode of This Is Not Your Hobby, the podcast for beverage business owners who are done guessing and ready to grow. In this kickoff episode, host Julie Rhodes tackles one of the most common marketing bottlenecks: building a social media content strategy that actually works.

She breaks down why the algorithm isn’t your enemy (even if it feels that way), and how her 3C Rule—Clarity, Consistency, and Connection—can help you create engaging, ongoing content without the burnout.

Let’s stop winging it. Let’s get to work.

What you’ll learn in this episode:

• Why social media feels overwhelming—and how to make it manageable

• The 3C Rule for creating a content strategy that drives results

• How to build connection without chasing trends

• Why social media is a business tool, not a personal diary

Best for: owners and operators of beer, cider, seltzer, kombucha, spirits, THC, and non-alc brands who want to stop spinning their wheels on social media and start getting traction.

Submit your bottlenecks here.