Every customer who walks through your door is an opportunity, but only if you know how to convert them. In this episode of The Retail Tea Break, Melissa Moore chats with Mark Ryski, retail analytics expert and author of Store Traffic Is a Gift. Mark unpacks why store traffic is often undervalued, how conversion is the missing link to sales success and what practical steps retailers can take to maximise every visitor.

Whether you manage a single shop or a nationwide chain, this conversation offers practical, game-changing advice on traffic, conversion and sales.

Key Discussions

• Mark’s early journey into traffic counting and why it transformed his view of retail.
• Why store traffic is a “gift” and why retailers must treat it as a scarce resource.
• The outdated ways retailers still manage staffing and why they need to change.
• Why focusing on conversion rates matters more than simply chasing traffic.
• The challenges retailers face in implementing and using traffic data effectively.
• “Super-converting stores”: how to identify them and learn from their best practices.
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Key Takeaways

• Traffic without conversion is wasted potential, sales success relies on both.
• Store traffic is precious and should be treated as a non-renewable resource.
• Simple data insights empower frontline teams and drive accountability.
• Only half of retailers measure traffic and many fail to use the data they collect.
• Benchmark your best stores: small conversion gains across the chain mean big revenue increases.
• Labour allocation matters, align staff schedules with peak traffic to capture more sales.

Purchase Mark’s latest book on Amazon: Store Traffic Is A Gift

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Huge thanks to RevLifter for sponsoring this episode. Test drive RevLifter for 90 days for free. Request a demo to see how machine learning, smart targeting and personalised promotions can transform your eCommerce strategy. Find out how they help retailers boost conversions and increase revenue:

• RevLifter website: https://www.revlifter.com/
• RevLifter on LinkedIn: https://www.linkedin.com/company/revlifter/

RevLifter on YOuTube: https://www.youtube.com/channel/UCIlMg7QUHJnHC8KyhW93Z_A