Robyn Siers is a seasoned M&A attorney telling you her insights on what it takes to successfully navigate mergers and acquisitions, especially in the marketing and tech industries. She talks about the importance of having a clear buying thesis, understanding seller motivation, and using creative deal structures to close deals. Robyn also discusses how AI is becoming part of the M&A world and why building a repeatable process can make transactions smoother and faster. With over 100 deals a year, Robyn offers up advice for buyers and sellers looking to make smart decisions.

Chapters:

• 00:00:00 – Nailing the Buying Thesis: Say No to the Wrong Deals
• 00:01:00 – Robyn Siers on M&A Mastery: Why Experience Matters
• 00:02:30 – Top Advice for Entrepreneurs Navigating Their First M&A Deal
• 00:03:15 – Is AI Part of Your Buying Thesis? The Future of Acquisitions
• 00:05:00 – How Seller Motivation Can Make or Break Your Deal
• 00:07:45 – Creative Deal Structures: Getting More Than Just Cash Upfront
• 00:18:00 – M&A Nightmares: The Challenges of Closing Tough Deals
• 00:21:30 – Wrapping Up with Robyn: What to Expect at DealCon

Links and Resources:

• Robyn on LinkedIn
• JonesSpross
• Tom Shipley 
• Tom on LinkedIn
• Agency Ventures Aggregator 

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