In this insightful episode of the LGHQ podcast, Alex dives deep into the crucial world of lead nurturing. Discover the optimal frequency and methods for following up with leads, a challenge many small businesses face due to limited staff and systems. Starting with a thought-provoking question about your follow-up practices, this episode unpacks statistics on what separates successful companies from those struggling to convert leads. Learn how to tailor a lead nurture strategy to your business model, target the right audience, and understand the differences between MQLs, SQLs, and the ABM approach. Finally, get a walkthrough of a typical follow-up process, empowering you to transform your lead nurturing into a powerful tool for business growth.