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Keywords: podcasting, entrepreneurship, digital marketing, coaching, business strategy, visibility, high ticket programs, strategic risk reversal, video marketing, relationship building, podcasting, entrepreneurship, digital marketing, audience engagement, business strategy, networking, virtual business, overcoming nervousness, common mistakes, focus
Summary: In this conversation, Cheryl Plouffe shares her journey from a successful career in corporate television to becoming an entrepreneur focused on helping others leverage podcasting for business growth. She discusses the importance of building high trust relationships, the shift towards digital marketing, and innovative business models in the coaching industry, including linking payments to results. Cheryl emphasizes the need for clarity and strategy in business, particularly in the coaching space, and how podcasting can be a powerful tool for establishing authority and credibility. In this conversation, Sheryl Plouffe and The Accidental Entrepreneur discuss the multifaceted benefits of podcasting for entrepreneurs, emphasizing the importance of building relationships, overcoming nervousness, and understanding one's audience. They explore common pitfalls in digital marketing and podcasting, the significance of focus in business strategy, and the evolving landscape of virtual podcasting. Sheryl shares insights on how to effectively engage with clients and the necessity of continuous feedback to refine offers and strategies.
Takeaways
Titles
Sound Bites
Chapters
00:00 Cheryl's Journey from Corporate to Entrepreneur
11:01 The Shift to Digital and Podcasting
17:01 Innovative Business Models in Coaching
24:17 Strategic Podcasting for Business Growth
28:55 Building Relationships Through Podcasting
32:49 Navigating the Virtual Podcasting Landscape
36:12 Overcoming Nervousness in Podcasting
39:22 Common Mistakes in Digital Marketing and Podcasting
42:40 Understanding Your Audience and Offer
46:34 The Importance of Focus in Business Strategy
Keywords: podcasting, entrepreneurship, digital marketing, coaching, business strategy, visibility, high ticket programs, strategic risk reversal, video marketing, relationship building, podcasting, entrepreneurship, digital marketing, audience engagement, business strategy, networking, virtual business, overcoming nervousness, common mistakes, focus
Summary: In this conversation, Cheryl Plouffe shares her journey from a successful career in corporate television to becoming an entrepreneur focused on helping others leverage podcasting for business growth. She discusses the importance of building high trust relationships, the shift towards digital marketing, and innovative business models in the coaching industry, including linking payments to results. Cheryl emphasizes the need for clarity and strategy in business, particularly in the coaching space, and how podcasting can be a powerful tool for establishing authority and credibility. In this conversation, Sheryl Plouffe and The Accidental Entrepreneur discuss the multifaceted benefits of podcasting for entrepreneurs, emphasizing the importance of building relationships, overcoming nervousness, and understanding one's audience. They explore common pitfalls in digital marketing and podcasting, the significance of focus in business strategy, and the evolving landscape of virtual podcasting. Sheryl shares insights on how to effectively engage with clients and the necessity of continuous feedback to refine offers and strategies.
Takeaways
Titles
Sound Bites
Chapters
00:00 Cheryl's Journey from Corporate to Entrepreneur
11:01 The Shift to Digital and Podcasting
17:01 Innovative Business Models in Coaching
24:17 Strategic Podcasting for Business Growth
28:55 Building Relationships Through Podcasting
32:49 Navigating the Virtual Podcasting Landscape
36:12 Overcoming Nervousness in Podcasting
39:22 Common Mistakes in Digital Marketing and Podcasting
42:40 Understanding Your Audience and Offer
46:34 The Importance of Focus in Business Strategy