In this episode, Jeremy Hills delves into the psychology behind effective selling, emphasising the importance of understanding customer emotions and genuine needs. He highlights common pitfalls in sales interactions, such as the rush to close without adequately addressing the customer's real requirements. Jeremy advises on asking deeper questions to uncover emotional motives and shifting the sales mindset from merely closing to genuinely helping customers make informed decisions. The discussion underscores the significance of building rapport and trust, and how addressing the emotional aspects of sales can lead to higher closing rates and long-term customer relationships.

00:00 Introduction to Sales Psychology with Jeremy Hills

00:51 Understanding Customer Needs

02:57 The Importance of Emotional Connection

05:05 Handling Objections Effectively

09:14 Building Long-Term Relationships

13:18 Conclusion and Next Steps