In Part Two of Clint’s conversation with Rob Biesenbach, communication expert, Second City actor, and best-selling author of “Unleash the Power of Storytelling,” Rob expands on the craft – covering how to increase a story’s impact, and why you should build a ready-to-go story bank. Plus, the two discuss why B2B and B2C storytelling aren’t so different, how to lead by example to inspire authentic stories in your team, and why the emotional “big T truth” often matters more than the small details in effective storytelling. This is the second part of a two-part conversation.