90% of buying decisions are emotional; Are you speaking to the heart or just listing features?

Host Lisa Urbanski sits down with design legend and SLD president Jean-Pierre Lacroix to unpack his new book Think Blink Manifesto: Creating Deep, Lasting Emotional Brand Connections in the Blink of an Eye.

In this fast, insight-packed episode, Jean-Pierre reveals the seven tenets behind emotional branding, the “blink factor” that locks your brand into memory, and why simplicity and one powerful “emotional word” can outpace any feature list.

You’ll discover:

• How to compete on emotional equities when features are easy to copy
• The psychology behind impulse buys and disruptive packaging
• Why only ~30 of 80,000 new products win, and how to be one of them
• The Trust Ladder, community-building, and measuring sentiment (hello, AI)

📖 Ready to Think Blink? Grab the book HERE

🔗 Explore Jean-Pierre's work & services at sld.com

Are you feeling stuck and unsure of how to make the big shift in your life? Do you have a deep desire to break free from the status quo and pursue your passions, but something is holding you back? In this captivating episode, venture into the realm of personal growth and professional development with host Stacey Chillemi and guest Jean-Pierre Lacroix from SLD Inc. Explore the art of making profound shifts in both personal and professional life, unveiling invaluable strategies and practical tips that will empower and inspire you to confidently maneuver life's twists and turns.

Discover the key to unlocking your full potential for positive change and growth. Brace yourself for an inspiring journey towards self-improvement, as you break free from limitations and unleash the power of your inner potential. Join us on this immersive voyage of personal transformation and witness the magic that unfolds when you take the first step towards a more fulfilling future.

Tune in to this episode loaded with expert insights and actionable advice to kickstart your transformative journey towards embracing The Big Shift.

To explore more about Shikatani Lacroix Design and their innovative consumer experiences, visit their website at sld.com.