“Getting your emails delivered to the inbox is not rocket science, but it is a mixture of science and art.” – Scott Hartley

In today’s episode, we welcome back Scott Hartley, Scott discusses the four fundamentals for small business owners to get their emails seen and increase their sales. He explains how monitoring and managing customer engagement, setting up authentication properly on the sending domain, choosing the right email service provider, and tracking and understanding your deliverability score can help ensure that your emails are legally driving on the email marketing highway and not getting penalized by Microsoft, Google, and Yahoo.

Tune in to learn how mastering these fundamentals can help you have more success with your email campaigns!

[00:01 - 01:06] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• Scott discusses the four fundamentals for getting emails delivered to the inbox

[01:07 - 06:54] Mastering The Four Fundamentals Of Email Delivery 

• Engagement and authentication are scientific pieces with rules to abide by
• Content is an art, as it will vary from person to person
• The layout should include one or two small images and three or fewer total links
• Reputation is affected by personal actions as well as external factors such as web hosting and third-party websites

[06:55 - 12:36] Closing Segment

• Scott’s final words
• Connect with Scott (links below)
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quotes:

“The number one thing to getting more of your emails delivered to the inbox is monitoring and managing your engagement.” - Scott Hartley

Connect with Scott Hartley

Website: MasterPlan4Success

LinkedIn: Scott Hartley

Facebook: MasterPlan4Success

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