“Patients have to buy you before they buy chiropractic. Connection isn’t optional—it’s the foundation of healing." - Dr. Fred Schofield

In this solo episode, Dr. Fred dives deep into the core of chiropractic practice: the fundamentals. But this isn’t your typical lecture. With nearly five decades of wisdom, Dr. Fred shares powerful stories, unforgettable lessons, and timeless advice that will transform how you connect with patients.

Learn why knowing your "product" is more than just understanding chiropractic—it’s about connecting on a human level. Discover the secrets behind separating case history from consultation and why observation, perception, and awareness (OPA) are the ultimate tools for unlocking patient trust. Hear the emotional story of how an ice cream shop helped heal a grieving heart and what it means to truly serve with compassion.

Whether you're a student struggling with palpation or a seasoned chiropractor looking to deepen your impact, this episode will inspire, challenge, and remind you why chiropractic care is about so much more than cracking backs.

Listen now and rekindle your passion for the art, science, and philosophy of chiropractic care!

Ask a Question for a Future Episode!

Apply to work with our coaches!

Join Susan's monthly CA webinars

Join us at our next seminars!

Join the Rhino Digital Training!