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How do businesses truly connect with customers in a seamless, consistent way across both print and digital channels?
This episode of RRD’s Produced + Delivered podcast features a conversation with Cynthia Bajana, Vice President of Business Communication Solutions for RRD. In this conversation, Cynthia describes how to build a seamless customer journey across both print and digital channels. She offers practical insights into overcoming common obstacles, including:
Breaking down data silos and integrating legacy systems
Building a compelling business case for an omnichannel strategy
Establishing unified ownership of the end-to-end customer experience
Delivering measurable and meaningful results
By RRDHow do businesses truly connect with customers in a seamless, consistent way across both print and digital channels?
This episode of RRD’s Produced + Delivered podcast features a conversation with Cynthia Bajana, Vice President of Business Communication Solutions for RRD. In this conversation, Cynthia describes how to build a seamless customer journey across both print and digital channels. She offers practical insights into overcoming common obstacles, including:
Breaking down data silos and integrating legacy systems
Building a compelling business case for an omnichannel strategy
Establishing unified ownership of the end-to-end customer experience
Delivering measurable and meaningful results