Marketing and innovation are the most important aspects of any business says our next guest. Heydar Naghiyev is the Marketing Demand Generation Manager at eStoreMedia. eStoreMedia provides product manufacturers with a complete suite of SaaS solutions for navigating the fast-growing e-commerce channel. Working to expand and grow the business Heydar has shifted from lead generation to demand generation. Rather than chasing after prospects the team focus on quality content, an optimized and high-ranking website coupled with result-driven inbound efforts to enhance the user experience and draw prospects to them.