Dive into the intricacies of the 'smart sale' process with Jackson Wilson from Kardinia Property, as we explore the ethical and strategic facets of real estate transactions. This episode delves into the origins and principles of the smart sale, pioneered by Andrew Trim, and how these strategies minimizs risks for sellers while maximising property values. Discover the importance of ethical selling, effective pricing strategies, and how these methods differ fundamentally from traditional approaches in ensuring the best outcomes for both sellers and buyers.