Smart Selling Steps

Luke Eustace from GSC Finance tells all his clients not to buy before they sell. Then a house came up in Ocean Grove, his wife loved it, and he put in an unconditional offer with no finance clause and 120 days to settle. Sara Wilson unpacks that sale with Luke from both sides: how we sold his Ocean Grove home in ten days in a buyer's market with 17 similar properties competing for the same buyers, why we used a single stated asking price instead of a range, how the buyer came from a completely different listing 45 minutes away, and what was happening behind the scenes with the bank, including the difference between a fully assessed pre approval and a tick box one.

Kardinia Property co-founders Jackson and Sara Wilson unpack what it really takes to earn a client's trust, why their different strengths make them better together, and how Sara went from primary school teacher to one of Australia's most recognised female agents.

In this episode the team breaks down what is really happening in the local property market right now. They explore stock levels vendor discounting and whether we are shifting toward a buyers market. You will also hear new data on what sellers care about most why many buyers never pay their full price and how pricing strategy shapes outcomes.

In this episode, Sara unpacks the unusual “two-speed” property market currently playing out across Geelong. With buyers flooding the sub-$750k segment while higher-priced homes take longer to move, Sara breaks down what’s driving the split and how it’s affecting sellers, investors, and first-home buyers.

Sara explores recent suburb-by-suburb performance, including days-on-market differences, price shifts since early 2024, rental growth patterns, and how investor activity is reshaping demand.

In this episode, Sara and Mandy unpack the major legislative changes reshaping Victoria’s rental market. From newly enforced minimum standards to extended rent-increase notice periods and the complete ban on rental bidding, the team explores what these reforms mean for both landlords and renters.

Sara shares insights into the shift from a soft-launch period to full legislation on the 14-point minimum standards checklist—revealing some of the unexpected challenges and hidden impacts now emerging. Mandy, working at the frontline of property management, explains how these rules affect timelines, advertising windows, renter expectations, and the potential risks of vacancy if landlords aren’t prepared.

Spring is often hyped as the season to sell your home, but is it really the golden ticket agents claim? In this episode of Smart Selling Steps, Jackson and Sara Wilson bust the biggest myths about spring selling. They explore why more listings do not always mean better prices, how auctions can feel more like gambling than strategy, and the four key factors that truly drive a great sale: presentation, price, marketing, and the right agent.

If you are thinking of putting your property on the market this spring, this conversation could save you stress and potentially tens of thousands of dollars.

In this episode, we dive into what’s driving renewed interest in Geelong’s property market. From infrastructure projects and job growth to rising investor activity and increased buyer demand, we explore the key indicators pointing to a market on the rise. If you’re thinking about buying, selling, or investing in Geelong, this is the insight you need to hear.

In this episode of Smart Selling Steps, Jackson and Sara Wilson break down the four essential elements to successfully selling your home: the right agent, quality marketing, strong presentation, and — most importantly — the right price. They discuss why price is the linchpin of a successful sale, share real-world examples (including a hoarder house that sold fast!), and offer practical advice for sellers navigating today's property market in Geelong. If you're unsure how to price your home or how much to invest in preparation, this episode is packed with grounded, real-world insights.

In this episode of Smart Selling Steps, Nathan George teams up with co-founders Jackson and Sara Wilson to unpack the power of competition in the Geelong property market. Discover how to effectively leverage competitive buyer interest to achieve the best price when selling your home, and learn critical strategies to avoid common pitfalls. Buyers aren’t left out either - we explore how you can skillfully navigate competition to secure the property you want at a favourable price.

In this episode of Smart Selling Steps, we kick off 2025 by diving deep into the state of the Australian real estate market. Jackson and Sarah Wilson discuss the latest market trends, interest rates, and the impact of investor movements in Greater Geelong. They explore why unit prices have dropped significantly, the challenges of land sales, and what it means for buyers and sellers in a balanced market. Plus, get expert insights on why the right sales strategy matters more than ever.