BuzzStream Digital PR and Link Building Podcast

Mastering Trends and Data Studies for Link Building w/ Brian Dean

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🎙️ Welcome to the BuzzStream Podcast Episode with Brian Dean! 🚀

In this unmissable episode, Vince Nero, BuzzStream's Director of Content Marketing, sits down with the legendary Brian Dean, the skyscraper technique innovator and co-founder & CEO of Exploding Topics.


Dive deep into the evolution of link building, using data studies and leveraging trending topics for digital PR and SEO success.


🕒 Timestamps:

  • Introduction to the evolution of SEO strategies (00:00:00)
    • Brian Dean's writing style and ignoring Google algorithm updates (00:01:42)
      • Link building as a ranking factor (00:03:38)
        • Buying links - especially as a new site (00:06:41)
          • Digital PR and its increasing relevance (00:09:42)
            • Skyscraper Technique 2.0 - Adapting to the changing SEO landscape (00:11:23)
              • Harnessing the power of data studies for link building (00:14:41)
                • How to find data providers for impactful studies (00:17:53)
                  • Tapping into trending topics for content strategy (00:19:09)
                  • Balancing between SEO myths and data-driven results (00:20:37)
                  • The importance of taking big swings in content creation (00:26:10)
                  • Why data studies are so powerful for links (00:28:15)
                    • Utilizing Exploding Topics for trend-based content planning (00:32:28)
                      • Exploding Topics for digital PRs (00:35:43)
                        • How to think about and pitch leverage zero search volume opportunities (00:38:22)
                          • The strategic advantage of early adoption in content creation (00:36:09)
                            • Traditional link building and Exploding Topics (00:40:43)
                              • Examples of passive link building with Exploding topics (00:41:47)
                                • Riding out trends and picking up them before they peak (00:44:54)
                                  • The risks and rewards of stretching content relevancy (00:47:38)
                                    • Google and link relevancy (00:50:52)


                                      • Posts Referenced:

                                      Backlinko - https://backlinko.com/

                                      Exploding Topics - https://explodingtopics.com/

                                      Skyscraper Technique - https://backlinko.com/skyscraper-technique

                                      Skyscraper Technique 2.0 - https://backlinko.com/skyscraper-technique-2-0


                                      Get Press Every Month (Free Course) - https://www.semrush.com/academy/courses/mastering-digital-pr-course-with-brian-dean/


                                      B2B Content Marketing Report -

                                      https://backlinko.com/b2b-content-marketing-report


                                      BuzzSumo Partner Report -

                                      https://backlinko.com/content-study


                                      Page Speed study -

                                      https://backlinko.com/page-speed-stats


                                      Voice Search study - https://backlinko.com/voice-search-seo-study


                                      Clubhouse user stats - https://backlinko.com/clubhouse-users




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                                      BuzzStream Digital PR and Link Building PodcastBy BuzzStream