How is the hospitality industry adapting to the changing world of social media and digital marketing?

Andy Whiteside, Director of Digital Communications at 80 Days, shares insights on TikTok’s growing influence among luxury hotels and the importance of YouTube Shorts. TikTok is no longer just for younger audiences - it’s now a key search engine for travellers looking for specific hotel experiences.

Andy offers practical advice for managing social media in-house and investing in training to help your team build a strong online presence. Whether you’re a small hotel or a luxury brand, this episode highlights the key trends you can’t afford to miss.

Travel Market Life is produced by Urban Podcasts.