Mastermind Army

Mastermind Army

By Nick RundlettBusinessCareers
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Mastermind Army episodes

  • #57 - This cold call created a $400k opportunity!

    In today's episode, we tore down cold cold calls from multiple SDR's.

    For more epic teardowns, sign up for our free email list at www.mastermind.army

    0:00 - Intro

    0:45 - Logan Westberg introduces his call.

    1:51 - Logan Westberg's call begins!

    2:16 - His pitch GOES FOR THE DEMO CLOSE?!

    4:15 - We literally can't believe this guy.

    8:36 - When they're engaged, just go for the close!

    10:10 - He literally can't stop eating out of Logan's hand...

    12:38 - Logan's founder INVENTED the prospect's objection...

    13:11 - Logan goes for the final demo close.. and wins!

    15:47 - Takeaways and key princicples

    • When a prospect says "Send me more information", it's not a "no". They're just not sold that what you're offering is worth their time. You need to ask more qualifying questions that demonstrates industry expertise.
    • Pacing your speech in a similar rhythm to your prospect is important. Don't have 9/10 energy if your prospect is at a 3/10. That will create friction in your interaction that benefits neither of you.
    • Asking questions is what opens your prospect up. It demonstrates curiosity, competence, caring, and creativity. The quality of your questions dictates the emotional buy-in of the prospect.
    • This cold call was a successful implementation of the Challenger Sale "Idea Drown" - Logan bombarded him with facts and information about his product and how it solves pain points for the prospect until he accepted a meeting.

      • 18:04 - "The Bucket Technique"

      This technique suggests 2 or 3 pain points your product can solve really well, and gives the prospect the opportunity to identify with them.

      "The s I talk to typically fall into X bucket or Y bucket."</p>

      <p>Example: "The IT Directors I talk to typically fall into the bucket of being stuck in legacy hardware without the budget to refresh, or having too little visibility on what the oldest equipment in the data center even is."</p>
      <p><strong>19:02 - The "Negative Reverse Ask"</strong></p>
      <p>This technique lowers the psychological barrier to entry for a prospect to agree to a meeting (or any next step).<br>
      <br>
      "Would it be ridiculous if we set up time to even look at it? Just to see once and for all if this is something that would even be relevant to you.."</p>

      22 min
    • #56 - Philip Lakin on How to Build Anything with #NOCODE!

      Philip Lakin is the Founder and CEO of Propulsion Lab - they help new B2B SaaS companies quickly penetrate the Enterprise market to create big logos, case studies, and glowing testimonials. He also founded Quick Question - giving you instant video assistance from vetted experts when you're stuck in any software.

      Philip shared his story how he's managed on onboard tens of thousands of employees across multiple companies using completely automated systems involving no code whatsoever. This call has insider resources, implementation strategy, and more to help you eliminate tedious manual work out of your daily processes with No Code.

      Connect with Philip Lakin on LinkedIn or Twitter.

      https://www.linkedin.com/in/philip-lakin/
      https://twitter.com/PhilipLakin


      Timestamps:

      0:00 - Introduction, Phil's Background

      1:31 - Defining #NoCode - what can it help you achieve? How Phil got into it

      4:52 - What kind of problems can you solve with No Code?

      5:30 - How Phil built Quick Question with No Code

      7:22 - How Phil built Propulsion Lab with No Code


      QuickQuestion Tech Stack:

      6:22 - Knowledge Management App Guru

      6:31 - Calendar Scheduling App - Calendly

      6:36 - 1-Click Instant Live Video App - Gruveo


      Propulsion Labs Tech Stack:

      8:45 - Whitelabel Private Community Platrom - WarmIntro


      Where to Learn NoCode Skills:

      13:51 - NoCode Community and Training - Makerpad

      14:15 - NoCode Community and Training - NuCode



      Also Mentioned:

      Removed - 2-Way Real-Time Data Syncing - Piesync

      16:13 - Organize Any Data However You Need - AirTable


      18 min
    • "Just Send me an Email" - 3 REBUTTALS

      In this throwback bonus clip, we talk about how to handle the legendary sales objection: "send me an email".

      - Ask for what specifically they want to see in the email, and use that hook to ask more qualifying questions.

      - Challenge them; take them to "no" - respond "Look, I don't want to waste your time if you're not interested. Do you have problem X?"

      - Acknowledge them; but ask a question anyway - "Huh.. okay - do you have problem X?

      5 min

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