What does it take to Franchise your gym concept? How much does it cost to buy into a franchise? What are the pros of cons of franchising?

Micah Logan answers all of these questions as he takes thru his journey of franchising his gym concept MELD.

Key Takeaways from the episode

• Why would you want to franchise?
• How do you franchise?
• What is a brand multiplier?
• Do you know how much your business is worth?
• Do you have what it takes to go thru the franchising process
• How do you market and sell a franchise?
• Why would anyone want to become a MELD franchise

As a small business owner how do you compete in today’s highly competitive landscape? The answer? Delivering outstanding customer service and an outstanding customer experience.

You can boost sales, increase customer satisfaction and loyalty by crushing the competition with service.

Key Takeaways from the episode

• Why focus on customer service?
• It starts with you as a leader
• Where Hank feels most owners run into problems
• Do you hire for skills or traits?
• Do you have an Ideal Team Member?
• Hit them in the face with your culture
• Do not assume people know the basics of customer service
• Have you taken a look outside of our industry for ideas?

Mindset and Development

What has been Hank’s  most successful failure.

What has been his biggest surprise in the industry

Where does he go for  personal and professional development

Grey hounds, Chihuahuas and pole dancing. What do they have to do with selling. Leslie Lyons makes sense of the riddle that is selling and is telling you that your business is not growing because you are afraid of selling.

Key Takeaways from the episode

• Black women pole dancing
• Leslie’s 4 P’s of Sales
• Why sales is really leadership
• How to get over your resistance to selling
• What is an Enneagram tool?
• Why I think the Four P’s are different
• You and your business will grow at the same rate

Mindset and Development

What has been Leslie’s  most successful failure.

What has been her biggest surprise in the industry

Where does she go for  personal and professional development

Getting in front of your local press will give you free marketing and create authority in you and your brand.

How do you get in front of your local media and make this happen? We tell you on this episode of the podcast with Mickie Kennedy.

Key Takeaways from the episode

• How to get in front of your local media
• Why would you need a press release
• The anatomy of a press release
• How to re purpose any news story
• The new SEO
• Strategy around a Press Release

Mindset and Development

What has been Mickie’s  most successful failure.

What has been his biggest surprise in the industry

Where does he go for  personal and professional development

Are you tired of seeing the influencers beat the real fit pros? Sean Garner has made it his mission to turn that around by educating  real fit pros about the online training business. He has helped many fit pros rise above and get what they deserve for their skill set.

Key Takeaways from the episode

• What role will online coaching play going forward
• You’re right, but does it matter?
• You still have a huge opportunity with online
• Your not just selling sets and reps anymore
• How to stand out online.
• Where does Sean recommend people start with online training
• The biggest mistake Sean see’s people making in online training

Mindset and Development

What has been Sean’s  most successful failure.

What has been his biggest surprise in the industry

Where does he go for  personal and professional development

You dreamed of financial freedom when you started your business, but how many of you are actually achieving it? What if you’re not? How do you turn it around? What if you are. How do you make your money work for you?

I talk to Jackson Millan, the Wealth Mentor, who has helped hundreds of fit pros to achieve their financial freedom.

Key Takeaways from the episode

• How to understand the language of money
• How to extract themselves from your business so that you can grow it.
• Pay yourself first
• Most fit pros don’t charge what they’re worth
• It’s not the money you earn that counts, it’s the money you keep
• The levers to manufacturing financial freedom

Mindset and Development

What has been Jackson’s  most successful failure.

What has been his biggest surprise in the industry

Where does he go for  personal and professional development

Getting lots of leads can be intoxicating, but unless you have a sales system to convert them to members your business will not see any revenue from all those leads.

Erik’s sales system is specific to the fitness industry and has helped thousands of clubs increase their monthly revenue.

Key Takeaways from the episode

• Sometimes the most disciplined thing to do is nothing.
• Where do I insert my flavor into the process without messing it up.
• When you hire someone to help your business listen to them.
• Good processes produce consistent results
• It’s about closing the leads, not getting them.
• The common mistake most new owners make.
• The Big Announcement . The Incredible deal. Get in on it Now!

A lot of gym owners miss the boat when it comes to their marketing. Meaning, they are not clear in their marketing messaging in what they do, who they do it for and where they do it.

Justin Brown has helped hundreds of business distill down their message so that it can be heard.

Key Takeaways from the episode

• If people don’t know about your business how will they find you?
• What it looks like to potential clients when you don’t run your business like a business
• Biggest Branding mistakes gyms often make.
• Tell them your story before they make up their own story about you
• How to use your story to make your brand sticky
• Where do you start with your branding?
• What are the most effective moves to make to get your brand and message out there?

Whether you're a brick and mortar, online or both, as a fitness business it is more crucial than ever to do your digital marketing right. It’s a simple matter of survival.

It can be confusing and like hitting a moving target. Andrew Seeley shares information that will make it simple for you to do your digital marketing right.

Key Takeaways from the episode

• Are you missing out on a game changing opportunity?
• Is it easier to get your message heard right now?
• Online is hot right now, will it remain hot?
• How the changes in Facebook and Apple are going to affect the fitness industry
• What are the basic mistakes small businesses are making with their marketing
• What Google can do for you
• Managing your reputation. How to respond to a bad review.

Mindset and Development

What has been Andrew’s  most successful failure.

What has been his biggest surprise in the industry

Where does he go for  personal and professional development

That sounds insane if your business is struggling. You think, the first thing I need are ads, but maybe you should consider fixing the holes in the boat instead of bailing more water.

That is the advice Chris Cooper got from his mentor and it is the same advice he gives today to the gyms he mentors.

Key Takeaways from the episode

• The two skills sets necessary to have a profitable fitness business
• What is The State of the Industry Report?
• Are you ready for advertising?
• You have contracts, but do you really?
• What good are leads if your can’t close them.
• Why a clean gym is one of your best retention tools
• Why are just a little over 50% of Micro-gyms are profitable!
• Why trainers that spend the lest amount of time training are the most profitable

Mindset and Development

What has been Chris’s  most successful failure.

What has been his biggest surprise in the industry

Where does he go for  personal and professional development