
Sign up to save your podcasts
Or


In this episode of Masters in Trust, host Noelle Mykolenko sits down with Guillaume Jouvencel, Co-Founder of GHA Marketing, a podcast marketing agency focused on helping professional services firms use podcasts to build their brands, develop relationships, and generate business.
Guillaume shares how a podcast he originally started as a side project while working at PwC unexpectedly generated six-figure business opportunities and ultimately led him to build GHA Marketing. From there, the conversation explores a bigger question facing professional services firms: when information and expertise are becoming increasingly accessible through AI, what actually makes a client trust you enough to buy? The episode closes with a practical discussion about building trust when larger deals involve multiple stakeholders with different priorities and risks.
Expect to Learn:Disclosure: Portions of this episode (such as the introduction or promotional segments) use AI-generated voice narration produced under human editorial review.
Connect with the Guest, Guillaume Jouvencel:In this episode of Masters in Trust, host Noelle Mykolenko sits down with Prof. Francis Loseo, MBA, Founder & Chairman of iLeap Consulting International, and Denise Soller-Loseo, Founder & CEO of iLeap Consulting International, a Philippines-based learning and development firm that blends scientifically grounded management principles with gamified, kinetic learning experiences designed to help participants apply new skills long after the workshop ends. Together, Francis and Denise have built iLeap around an interactive, learner-centered approach that combines research-backed management principles with gamification, active learning, and customer-focused program design to help learning translate into meaningful workplace impact.
The conversation explores what trust looks like in a workplace being rapidly reshaped by AI and organizational change. Francis, Denise, and Noelle discuss why AI should be treated as a thinking partner rather than a replacement for human judgment, why authentic human connection remains a competitive advantage, and how overreliance on AI can create gaps between what people communicate and what they actually need. They also examine the role HR leaders can play as trusted advisors during transformation, why resistance to change is often rooted in mistrust rather than the change itself, and what separates high-performing leadership teams from mediocre ones when technical capability alone is not enough.
Expect to Learn:
Episode Breakdown with Timestamps:
[00:00] – Francis and Denise introduce iLeap and their learner-centered approach to training, gamification, and active learning
[05:23] – Preparing HR for rapid transformation and why trust matters as organizations adopt AI
[09:37] – Why human connection, purpose, and customer experience remain valuable in an AI-driven world
[14:43] – AI sycophancy, critical thinking, and why trust ultimately comes back to the humans behind the technology
[18:08] – When AI-generated communication creates a disconnect between what clients say and what they actually need
[21:45] – Listening, framing the right problem, and the importance of preserving an authentic personal voice
[24:24] – Why HR leaders need to move from functional experts to strategic partners and trusted advisors
[26:52] – The three levels of resistance to change and why “I don’t trust you” may be the hardest barrier to overcome
[35:08] – How trust, self-orientation, and genuine concern for employees shape successful organizational transformation
[36:32] – Measuring trust and why high-performing leadership teams give trust a chance
Disclosure: Portions of this episode (such as the introduction or promotional segments) use AI-generated voice narration produced under human editorial review.
Connect with the Guest, Francis Loseo:
LinkedIn: https://www.linkedin.com/in/francisloseo/
Connect with the Guest, Denise Soller-Loseo:
LinkedIn: https://www.linkedin.com/in/denisesoller-loseo/
More From iLeap® Consulting International:
LinkedIn: https://www.linkedin.com/company/ileap-consulting/
Website: https://ileapconsulting.com/
Connect with the Host, Noelle Mykolenko:
LinkedIn: https://www.linkedin.com/in/noellemykolenko/
More From Trusted Advisor Associates:
LinkedIn: https://www.linkedin.com/company/trusted-advisor-associates/
Website: http://www.trustedadvisor.com/
In this episode of Masters in Trust, host Noelle Mykolenko sits down with Les Bailey, Founder and Chief Executive Officer of The Sales Coach Network. Les leads a global network of experienced sales coaches that helps organisations improve revenue performance through proprietary tools, methodologies, and value-based selling approaches.
The conversation explores why AI can accelerate research, outreach, and lead generation but cannot replace the depth of conversation required to truly understand a buyer. Les shares how sellers can move away from pitching and instead focus on what clients actually need, how four client-centric questions can guide complex sales conversations, and why qualifying out the wrong opportunities can strengthen trust. They also discuss value validation, asking difficult questions about budget and decision-making, differentiating when competitors increasingly look the same, and why trust must come before advice.
Expect to Learn:Disclosure: Portions of this episode (such as the introduction or promotional segments) use AI-generated voice narration produced under human editorial review.
Connect with the Guest, Les Bailey:In this episode of Masters in Trust, host Noelle Mykolenko sits down with Louw Barnardt, Co-founder and CEO of Outsourced CFO (OCFO). Louw is a Chartered and award-winning global entrepreneur who has scaled his firm from a bootstrapped startup in Cape Town into an international finance platform serving clients across more than 35 countries. He is also an active member of the Entrepreneurs' Organization in Cape Town and New York and the founder of the nonprofit Founders' Foundation.
The conversation explores how trust is built through credibility, reliability, strong relationships, transparency, and consistently showing up for clients. Louw shares how OCFO grew into a global finance platform while maintaining its core values, trusting capable people, and giving leaders room to grow. They also discuss handling difficult client relationships, the role of clear communication and scope, and how honesty, care, and mutual respect can preserve relationships even when an engagement ends.
Expect to Learn:"Disclosure: Portions of this episode (such as the introduction or promotional segments) use AI-generated voice narration produced under human editorial review."
Connect with the Guest, Louw Barnardt:In this episode of Masters in Trust, host Noelle Mykolenko sits down with Kate Fuentes, Founder and CEO of Ascent Governance & Advisory LLC and former General Counsel and Chief Legal Officer with over 25 years of experience in financial services. Kate has advised boards and senior leaders across asset management, retirement services, insurance, wealth management, and corporate governance.
The conversation explores how curiosity, humility, transparency, and integrity build trust in leadership. Kate shares why strong relationships and open communication lead to better decisions, how leaders can handle mistakes responsibly, and why staying grounded in core principles matters when navigating AI, cybersecurity, and other emerging risks.
Expect to Learn:"Disclosure: Portions of this episode (such as the introduction or promotional segments) use AI-generated voice narration produced under human editorial review."
Connect with the Guest, Kate Fuentes:
In this episode of Masters in Trust, host Noelle Mykolenko sits down with Guy Rubin, Managing Director of Revenue Intelligence at Fullcast and Founder of the software company Ebsta. Guy shares his journey from founding Ebsta to creating innovative revenue intelligence tools that measure the human side of business interactions, helping companies scale and replicate best practices.
The conversation explores how engagement metrics, data-driven insights, and relationship intelligence transform sales strategy. Guy explains why focusing on the right interactions at the right time builds trust, improves win rates, and creates a repeatable revenue engine, while avoiding wasted effort on poor-quality leads.
Expect to Learn:"Disclosure: Portions of this episode (such as the introduction or promotional segments) use AI-generated voice narration produced under human editorial review."
Connect with the Guest, Guy Rubin:
Connect with the Host, Noelle Mykolenko:
More From the Trusted Advisor Associates:
In this episode of Masters in Trust: Building What Matters Most, host Noelle Mykolenko sits down with Bill Nygren, Investment Manager at Harris Associates, to explore how long-term relationships, transparency, and shared principles have shaped a successful investment philosophy. Bill shares his journey from studying accounting and securities analysis to building a more than 40-year career at Harris Associates, where he helped launch the Oakmark Funds and grow the firm to approximately $100 billion in assets under management.
The conversation explores how trust is built through clear communication, aligned incentives, and staying committed to principles even during market uncertainty. Bill explains why attracting the right clients, maintaining a long-term perspective, and prioritizing what is best for investors have been central to Harris Associates’ longevity and success.
Expect to Learn:"Disclosure: Portions of this episode (such as the introduction or promotional segments) use AI-generated voice narration produced under human editorial review."
Connect with Guest, Bill Nygren:
Connect with the Host, Noelle Mykolenko:
More From the Trusted Advisor Associates:
In this episode of Masters in Trust: Building What Matters Most, host Noelle Mykolenko sits down with Khushboo Jha, Founder and CEO of Ashta.ai, to explore how trust is built, scaled, and transformed in modern financial systems. Khushboo shares how her journey from engineering, consulting, and Amazon to founding her own company led her to solve a core challenge in private investing: access and trust, and how traditional investment networks remain closed, relationship-driven, and difficult to scale.
The conversation explores how technology, data, compliance, and AI can compress trust-building timelines that once took decades, enabling greater transparency, fairness, and scalability across financial ecosystems. At the same time, Khushboo highlights why human judgment and relationships remain essential, even as automation reshapes how trust is created and evaluated.
Expect to Learn:
Episode Breakdown with Timestamps:
[00:00] – Introduction to Khushboo Jha and the closed nature of investment networks
[02:35] – Personal investment challenge and discovering lack of access in private markets
[04:22] – Amazon mindset and how e-commerce inspired trust infrastructure thinking
[07:38] – Compressing decades of trust into scalable infrastructure using data and systems
[09:39] – Role of KYC, AML, and compliance in building verified financial ecosystems
[12:00] – Scaling from 30 investors to 300 using structured trust systems
[18:50] – Market downturns, conflicts of interest, and importance of governance
[24:03] – Amazon analogy and removing barriers for emerging participants in markets
[29:56] – AI, transparency, and how automation is changing trust perception in finance
[35:08] – Human judgment vs AI: why transparency and intent matter more than tools
[45:54] – Closing reflections on future of trust, AI, and fully customized financial systems
Connect with Guest, Khushboo Jha:
Connect with the Host, Noelle Mykolenko:
More From the Trusted Advisor Associates:
"Disclosure: Portions of this episode (such as the introduction or promotional segments) use AI-generated voice narration produced under human editorial review."
In this episode of Master In Trust: Building What Matters Most, Noelle Mykolenko is joined by Jo-Ann Feely, Chief Innovation Officer at AMS. With over 30 years of experience, Jo-Ann explores how AI and shifting skill demands are disrupting the talent acquisition landscape.
The conversation delves into the evolving role of trust in recruitment, the impact of technology on hiring practices, and the importance of authenticity and vulnerability in building lasting relationships. Jo-Ann offers valuable insights into navigating the complexities of modern hiring and the importance of maintaining human connection amidst the rise of AI.
Key Takeaways:Connect with Guest Jo-Ann Feely:
Connect with the Host Noelle Mykolenko:
More From the Trusted Advisor Associates:
In this episode of Master In Trust: Building What Matters Most, host Noelle Mykolenko sits down with Kathleen Dillon to explore what trust really looks like in high-stakes consulting environments. The conversation challenges the common belief that trust is automatically present instead, Kathleen explains how it must be built intentionally through every interaction.
Kathleen Dillon is the Managing Director at Herronpalmer, where she advises organizations on people strategy, HR benefits, and business performance. With a unique background that spans academia and HR technology, she brings deep expertise in consulting, client relationships, and navigating complex organizational challenges.
Key Takeaways:Connect with the Guest Kathleen Dillon:
Connect with the Host Noelle Mykolenko:
More From the Trusted Advisor Associates:
From the publisher's feed