Masters of Marketing

By Marmind

Welcome to Masters of Marketing, the podcast that helps marketing professionals stay ahead of the curve!

In each episode, our Marketing Coordinator, Tara Levy, interviews marketing experts from aroun... more

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about Masters of Marketing:

How many episodes does Masters of Marketing have?

The podcast currently has 70 episodes available.

Masters of Marketing episodes:

August 29, 2023 Andy Riegler Andrews (Teamlead Marketing | epunkt)
Our guest in this episode is Andy Andrews, Teamlead Marketing at Austrian recruiting firm epunkt.
Andy tells us about how he first got into Marketing Automation more than 10 years ago, what the challenges were back then and what doing Marketing Automation means today.
He shares some of his worst moments when it comes to trying to integrate two systems and explains why roll-backs can be an absolute lifesaver.
He also lets us in on a few secrets, such as one of his favorite B2B campaign ideas and what his tech stack looks like at the moment.

If you’re in a love-hate relationship with your CRM, this episode is for you!
Listen to the entire episode to find out more.

--------------------------------------------------------------------------------

Connect with Andy on LinkedIn: https://www.linkedin.com/in/andyrieglerandrews/
Visit epunkt's website: https://www.epunkt.com/
...more
26min
July 05, 2023 How the current economic climate helps you do a better job, rather than making things difficult - with Trinity Nguyen
In this episode, Andy discusses current challenges in marketing with Trinity Nguyen, VP Marketing at UserGems.
Trinity explains how, in her view, the current economic climate helps her do a better job, rather than making things difficult:
“With the current environment, we are kind of forced to do the right thing, even though it’s very painful. I mean, nobody wants to have stricter ICP criteria. I’m responsible for the revenue and the pipeline, so the bigger the ICP, the better. But seeing how things play out and being in a position where you can see all the numbers that a healthy business should have – the net retention, the growth retention, all that stuff – it kind of helps you to make the right decisions, even though it’s painful.”
She also shares her views on pricing strategies, why no two product marketing roles are the same, and how being a product marketer has helped her gain a better understanding of the fundamentals of marketing.
And last but not least, Trinity tell us why she would rather drink her own champagne than eat her own dog food.
Tune in for more!

-------------------------------------------------------------------------------

Connect with on LinkedIn: https://www.linkedin.com/in/trinitynguyen/
Find out more about UserGems: https://www.usergems.com/

...more
23min
June 26, 2023 Current challenges in marketing - with Jane Serra
In this episode, Andy discusses podcasting and current challenges in marketing with Jane Serra, VP Marketing at Justuno and host of the Women in B2B Marketing podcast.
Jane lets us in on why she started the Women in B2B marketing podcast (spoiler: it’s because women are underrepresented on podcasts) and what her biggest challenge is when it comes to creating new episodes.
She also tells us where she learnt to speak 1.5 languages and why her son will soon speak two.
When it comes to some of the challenges she is currently facing as a marketer, she says that she has noticed a trend towards outbound:
“Inbound has dried up, at least a portion of it. Demand gen is really difficult right now, at least the lead gen side of it. Efforts are shifting back to outbound.”

Tune in to find out more (and to hear Andy and Jane rant about attribution towards the end).

------------------------------------------------------------------------------------------------

Connect with Jane on LinkedIn: https://www.linkedin.com/in/janeserra/
Visit Justuno's website: https://www.justuno.com/
...more
24min
May 31, 2023 AI and the impact it is going to have on marketing - with Cathy McPhillips
In this episode, we discuss AI and the impact it is going to have on marketing with Cathy McPhillips from the Marketing AI Institute.
Cathy shares some of her own use cases, highlighting that AI has helped her cut the amount of hours she spends on producing the Institute’s podcast and repurposing the content from 17 to 2.5 hours per week.

Speaking about AI and its general implications, she states that, in her view, technology that is not AI-powered will not be around for much longer: “I feel like AI-powered technology in a few years is going to be technology. I think the technologies that don't keep up and that don't find a smarter version, that don't embed AI into what they're doing are probably not going to be around in a couple of years.”

Listen to the entire episode to find out more.

------------------------------------------------------------------------------------------------

Connect with Cathy on LinkedIn: ⁠https://www.linkedin.com/in/cathymcphillips/⁠
Visit the Marketing AI Institute’s website: ⁠https://www.marketingaiinstitute.com/⁠
Join the Marketing AI Institute Community: ⁠https://www.marketingaiinstitute.com/community⁠
Find out more about the Marketing AI Conference: ⁠https://www.marketingaiinstitute.com/events/marketing-artificial-intelligence-conference⁠

...more
24min
May 23, 2023 How customer research can help marketing teams eliminate guesswork - with Georgiana Laudi
In this episode, we discuss customer-led growth with Georgiana Laudi.
Georgiana is a product marketing and growth advisor with more than 20 years’ experience in the marketing space. When advising companies on their marketing, she often finds that marketers are not empowered to make their own strategic decisions, but are told how to do marketing. She highlights how customer research can help marketing teams eliminate guesswork and build solid strategies instead.
Tune in for more!

------------------------------------------------------------------------------------------------
Guest: Georgiana Laudi > https://www.linkedin.com/in/georgianalaudi/
Visit Georgiana’s website: ⁠https://forgetthefunnel.com/⁠
Get her book: ⁠https://forgetthefunnel.com/customer-led-growth/book⁠

...more
25min
May 15, 2023 Stefan Von Lieven (Founder & CEO | artegic AG)
For this episode, Andy had a chat with artegic founder Stefan von Lieven about why email
marketing is still relevant today despite having been pronounced dead countless
times.

“When social media became really popular, everyone was saying that email is dead.
It’s going to be all social media from now on. We were like ‘ok, let’s see’.
And then, after a while, all these big platforms, like Facebook and Twitter,
used email to engage me and to get me back on their platform. So email has been
very much about retention and identification. And I believe with first party
data and the cookie-less era, email will become the center of it all.”

Tune in and find out more about artegic, their marketing automation software Elaine, and
why email remains one of the most important channels in marketing.
------------------------------------------------------------------------------------------------
Guest: Stefan Von Lieven
Companypage: artegic AG

...more
26min
May 15, 2023 How marketers can have more satisfaction and joy from their career - with Stacey Danheiser
In this episode of This is Your Captain Speaking, B2B growth marketing strategist
Stacey Danheiser speaks about why marketers feel like order takers these days
and why it’s important for them to focus on the customer instead of tech and
tactics.

“I started to notice a trend where marketing is moving into this sort of tactical realm.
And I have a lot of conversations with marketers and companies these days and
the marketers feel like order takers, and the CEOs feel like they have to tell
the marketing team what to do. And so we've kind of like swung the pendulum
away from customers and into, you know, tech and tactics.”

Listen in as Stacey discusses how marketers can have more satisfaction and joy from their
career by focusing on what the customer wants instead of trying to get through
a long list of to-dos every day.
------------------------------------------------------------------------------------------------
Guest: ⁠⁠Stacey Danheiser
Companypage: SHAKE Marketing
Take the Marketing Impact Index
scorecard
...more
30min
April 06, 2023 Unlocking the potential of customer data platforms - with David Raab
In this episode, we dive into the world of Customer Data Platforms (CDPs) with our guest David Raab. David shares his experiences in building the category and defining CDPs, highlighting the challenges and frustrations he faced along the way.
He also discusses the importance of having a clear definition of CDPs, which includes building a persistent and unified customer database that is accessible to other systems. David explains that this definition was carefully crafted to exclude other systems that may appear similar but do not meet the expectations of what a CDP should do, such as segmentation, audience selection, and advanced personalization.
Tune in to learn more about CDPs and how they can benefit businesses in managing and utilizing customer data effectively.
------------------------------------------------------------------------------------------------
Guest: ⁠David Raab
Companypage: CDP Institute

...more
30min
March 08, 2023 Uwe Römgens (Managing Consultant | adesso SE)
*** German Episode ***

With our guest Uwe Römgens (adesso) Andy talks about a hot topic that is well known to many companies at the moment: Digital transformation.

Change only works if it comes from the very top - it must therefore be initiated by the C-level, and lived and carried downwards. This should not happen ad hoc, but rather one should think about how to approach this digital transformation. Indeed, the digital transformation is often quite difficult in historically grown structures - especially here, you have to think about how best to take people with you so as not to stir up unnecessary fear and also to set the right accents in terms of strategy and communication.
In principle, it is easy to explain: if the lower levels also see and understand what the upper tiers are looking for and are motivated accordingly to drive the transformation forward, then this is also possible in times of constant change.

------------------------------------------------------------------------------------------------
Guest: Uwe Römgens
Companypage: adesso SE
...more
27min
February 24, 2023 Podcast_Promotion-Video
Check out This is Your Captain speaking & listen to what our experts from the marketing world have to say!

...more
1min

FAQs about Masters of Marketing:

How many episodes does Masters of Marketing have?

The podcast currently has 70 episodes available.