Masters of Metrics

This week on "Masters of Metrics", our host Emma Lo Russo talks to Sarah Nichols, Marketing Director at Bacardi ANZ, about her career working in global marketing, especially in the liquor industry, breaking into ecommerce and creativity in campaigns, especially in the COIV-19 pandemic.

Virginia is the Vice President of Data and Analytics at Koala. Formerly at Boeing & BHP, Virginia started fresh, with new data at a new organization in 2020. Learning all about marketing data, asking practical questions to build a team, influence the business and apply data, she has great advice for any business owners who want to invest more in data science and analytics!

This week on "Masters of Metrics", our host Emma Lo Russo talks to Nick Reynolds, the Global CMO for Johnson Controls-Hitachi, about his career working in analysis, sales and marketing for tech giants like Apple, Dell and Lenovo, and how he's taken his learnings into his role as a global CMO for an industrial giant.

Head of Marketing Google in Asia, Lars Anthonisen gives an insiders' look at how to balance targeted attribution activity with long-term brand awareness building. Hint: Set your objectives first and 'fail fast, learn fast'. He chats with Emma about data-driven marketing at Google, pivots through COVID-19, his guilty pleasure and more!

Co-CEO of Harris Farm, Tristan Harris talk to Digivizer's Emma Lo-Russo about group dynamics in the family fruit and veg business; how they're responding to COVID-19 with a digital strategy that keeps 'fairness' and community values at its heart. "Marketing links the customer to the business" says Tristan, and "Social media is the perfect place to espouse your values".

Master of Metrics: Neal Schaffer

Influencers have changed not only marketing but society. In this interview, digital marketing Speaker, Consultant, Coach and Author of 'The Age of Influence' Neal Schaffer unpacks why data-driven digital, social media and influencer marketing are critical to engaging customers and why metrics are everything.

Emma talks to one of Australia's leading Data Analytics experts, Kshira Saagar. Formerly Head of data-driven analytics at THE ICONIC and the Global Fashion Group, and now leading Latitude Financial Services data strategy, Kshira shares his wealth of experience on how to tell stories with data and about data. Don't miss his tips on the best metrics to measure brand performance, inform advertising and content strategy and monitor customer success and satisfaction. Kshira's storytelling ability shines through here as he shares handy acronyms - the VIP and D-Cubed Approach - that help you get the most out of data analytics initiatives within your organization.

Host Emma Lo Russo talks to Ben Cooper, founder of Tricky Jigsaw and O Six Hundred Kayaks, and the Group Innovation Director at M&C Saatchi, Australia's leading communications agency. They discuss innovative campaigns, the collision of art and science in marketing, and how you can use data to get to know your customers and clients better.

The more that businesses can develop true fans, the more successful they'll become, as opposed to just throwing out a superficial social post and hoping it sticks. There's a new way to do business - a kinder and gentler way. And it pays off for growth. Emma talks to entrepreneur and author of the WSJ Best Selling book 'Fanocracy', David Meerman Scott.