In this episode of Masters of the Brandiverse, we continue our discussion about lead generation, focusing on the next phases, and how you can use them to turn bystanders into paying customers.

People buy from brands that solve their problems - so if your customers aren't aware of the problems you can solve, they won't buy from you. In this episode, Nick Coleman and Graham Skaggs talk about how you can use lead generation to make your potential customer aware of the problem that your brand can solve.

What made Coke one of the most recognizable brands in the world? Was it their logo? Or the quality of their product offerings? In this episode, find out what made Coke so powerful and how you can use it in your own marketing.

Why is spending money on marketing so challenging for organizations? The truth is, most of the time it's because they don't know the value of marketing, and how effective marketing can be at growing your business. In this episode, join Nick and Graham as they discuss how this mindset can make, or break, your marketing strategy.

In the final episode of MotB's series on "Powerful Communication, Powerful Brand," Nick and Graham discuss the benefits of empowering your employees by incorporating their stories into your company's overall brand. If you leave your employees out of your brand's overall messaging strategy, you run the risk of alienating your employees, questioning the impact of their contributions to your company.

In our ongoing series about how powerful communication makes your brand more powerful, Nick and Graham discuss different types messages, as well as effective ways to deliver them when creating a communication standard for your brand. Clearly communicating your goals to your audience is an important key component for brand success.

In part two of our series discussing how effective communication benefits your brand, Nick and Graham discuss how the concepts of powerful communication--not just speaking loudly, either--can help make your brand more powerful. Do you have a compelling message? Chances are, if it aligns with your business' identity, it will help make your brand more compelling too.

Communication is a crucial component of any relationship, and this applies to brand management as well. What does your company's messaging say about your brand? Is your identity clear to those you are trying to attract? In this episode, Nick and Graham discuss messaging strategies to help improve brand communication that help you stand out among your competitors.

In this episode, Nick and Graham discuss some effective strategies for enhancing your brand with video content, all without spending your yearly marketing budget on one production. You want to get most out of your marketing budget, and with these tips and tricks, we will provide direction to achieve this goal.

Today, Graham and Nick discuss a few different video strategies to consider when conducting brand management tasks. If you're trying to leverage your brand and inventory through video, these tips and tricks will certainly help you find a video strategy that benefits your business.