Masters Series

The first five years of your business are the most crucial. They can make you or break you - and your business! 

Ruby Lee established Tribe9 to help funded startups, scale up. She says founders should get their hands dirty, but know when to delegate as the business grows. Ruby outlines 3 key things that all startups should be aware of in the first 5 years.

Adam Stone is the founder and CEO of Speedlancer - the world's fastest freelance marketplace. Adam blew his pitch to Coastal Ventures in Silicon Valley and lived to tell the tale. At 23 he's got plenty of time to recover and he describes how adjusting the pricing model quadrupled Speedlancer's revenue in 2 months.

Thank you to Jahzzar for the music.

Masters Series is presented by WeTeachMe.

The Masters Series podcast is produced by Written & Recorded.

The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

See omnystudio.com/listener for privacy information.

Most startup founders build their business around their passion. While that may fuel you to start your own venture, it takes a bit more to sustain your business and keep it going.

Vanessa Vanderhaven is an illustrator who launched her own business a year ago and says don't be afraid to put yourself out there - you might just like the results.

Sheree Rubinstein co-founded the women-led co-working space One Roof and recommends building a board of advisors around you - even if they don't realise that they're your advisors!

Together they provide plenty of great tips and motivation to help you turn your passion into your business.

Thank you to Jahzzar for the music.

Masters Series is presented by WeTeachMe.

The Masters Series podcast is produced by Written & Recorded.

The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

See omnystudio.com/listener for privacy information.

Search Engine Optimisation, or SEO, is the key that helps people searching the Internet find your website and pages when they rank better in search engines.

Hunter Boyle has been a leader in digital marketing and sales optimisation for 20 years, achieving outstanding results across a variety of brands, clients and markets, including catch.com.au.

Hunter outlines an SEO prioritisation plan that will help you focus on what will get maximum SEO bang for your buck, and he does a mean Yoda impersonation!

Thank you to Jahzzar for the music.

Masters Series is presented by WeTeachMe.

The Masters Series podcast is produced by Written & Recorded.

The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

See omnystudio.com/listener for privacy information.

Brands connect with their markets through content. These are stories -- that move and touch the core of a person's being -- that reach out to your audience. Effective storytelling, in oral, written or visual form, is an art you can master, which you can use to share your message, generating the kind of response you want, and bridging your brand to your public.

Beatrix Holland is a content specialist who works with brands including Medibank, Australia Post and Telstra. Beatrix says nobody creates content in isolation, so build your content generation team - and she shares some great tools to make content creation easier.

Ophelie Lechat is a reformed journalist who turned to the dark side and became a marketer specialising in unearthing great stories. Ophelie believes everyone can contribute to great content and encourages us to empower our networks in content creation.

Thank you to Jahzzar for the music.

Masters Series is presented by WeTeachMe.

The Masters Series podcast is produced by Written & Recorded.

The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

See omnystudio.com/listener for privacy information.

The internet is teeming with millions of potential customers, so where else would you want to advertise? Social media isn't limited to millennials - people of all ages are connected instantly through the power of social networks. And brands are taking advantage of this, too.

Andrew Ford runs digital brand agency Social Star and is a lecturer at RMIT and Monash University. Andrew says social media marketing success relies on your message, from words to pictures and right down to the way you dress.

Erin Kilpatrick runs Impact Marketing Services - the one stop shop for marketing services that she dreamed of when she was a marketing manager. Erin outlines the best uses for each social media channel, and the best ways to use them.

Thank you to Jahzzar for the music.

Masters Series is presented by WeTeachMe.

The Masters Series podcast is produced by Written & Recorded.

The views expressed by the contributors on this podcast and linked websites are not necessarily endorsed by the publisher.

See omnystudio.com/listener for privacy information.