Mastery & Makers

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Scopri Alberto Cordero di Montezemolo e la cantina: https://www.corderodimontezemolo.com/en/estate/

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Da una tenuta familiare radicata a La Morra dal 1340, Alberto Cordero di Montezemolo riflette sul Barolo, sul passaggio generazionale, sulla qualità, sul clima e su come un’impresa storica possa restare attuale senza perdere la propria identità.

Che cosa significa ereditare una storia e meritare comunque il diritto di guidarla? Tancredi incontra Alberto Cordero di Montezemolo nella cantina di famiglia a La Morra, dove storia, paesaggio e impresa sono inseparabili. Alberto racconta come la libertà abbia plasmato il passaggio tra le generazioni, perché la qualità debba venire prima dello storytelling e come la natura renda impossibile ogni certezza nella produzione del vino.

La conversazione affronta anche la ristrutturazione in corso del mercato globale del vino, la burocrazia, l’ospitalità nelle Langhe, le nuove abitudini dei consumatori, l’Alta Langa, il Pelaverga e il ruolo emergente del vino dealcolato. È una conversazione sul vino, ma anche sulla responsabilità di custodire un’eredità, sull’umiltà e sulla disciplina necessaria per evolvere senza perdere la propria identità.

In questo episodio

• La tenuta Monfalletto e le radici familiari che risalgono al 1340

• Perché il Barolo è inseparabile dal territorio, dal tempo e dalla pazienza

• Qualità, storytelling e differenza tra prezzo e valore

• Passaggio generazionale, libertà e responsabilità meritata in un’impresa familiare

• Perché tradizione e innovazione sono due facce della stessa medaglia

• Clima, incertezza e natura come partner d’impresa

• Costruire una squadra moderna proteggendo un’identità autentica

• Il rallentamento del mercato globale del vino e le prospettive fino al 2027

• L’ospitalità, il paesaggio UNESCO e l’esperienza delle Langhe

• Alta Langa, Pelaverga e una cultura del vino in trasformazione

Continua la conversazione

Che cosa non dovrebbe mai cambiare in un’impresa familiare e che cosa deve necessariamente evolvere? Condividi la tua opinione nei commenti.

Iscriviti per altre conversazioni sull’eccellenza, l’imprenditorialità, la creatività, il lusso contemporaneo e le persone dietro marchi straordinari: https://www.youtube.com/@MasteryandMakers

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Ascolta su Spotify: https://open.spotify.com/show/7D7IdHrCyeiNyqZshgrKlv]

Apple Podcasts: https://podcasts.apple.com/us/podcast/mastery-makers/id1848870965

Amazon Music: https://music.amazon.co.uk/podcasts/fdd5b0d2-b849-4845-bffe-e000e0843f28/mastery-makers

Altri episodi di Mastery & Makers: https://www.youtube.com/watch?v=vANU-nZc6RI&t=433s

https://www.youtube.com/watch?v=fwMPuoj-MpU&t=88s

▶ Subscribe to Mastery & Makers: https://www.youtube.com/@MasteryandMakers?sub_confirmation=1

▶ Connect with Antonio Brissa and ASPRIVA: https://www.linkedin.com/in/brissa/ and https://aspriva.com/en

▶ Connect with Tancredi Cordero di Montezemolo: www.linkedin.com/in/zhm

Longevity science, the truth about the supplement industry, and what it takes to build a science-led wellness company. Antonio Brissa, co-founder of ASPRIVA, joins host Tancredi Cordero on Mastery & Makers.

Prefer to watch? Full video version on YouTube: https://www.youtube.com/watch?v=fwMPuoj-MpU

Antonio built a career in enterprise software, venture capital, and corporate leadership, through SAP and the 2008 financial crisis, before walking away for a harder, slower problem: how to help people live healthier for longer. In this conversation he traces that arc back to a Heidelberg childhood spent in a deeply intellectual household, and forward to ASPRIVA, the longevity and wellness company he co-founded.

Shaped, in roughly equal measure, by a philosopher father and years of competitive rugby, Antonio has spent his career circling one conviction: that excellence is a discipline, not an accident. He and Tancredi get into leadership and team culture, resilience under pressure, and what it actually takes to build with purpose and create a business that lasts rather than one that simply scales.

Then the conversation turns to science. Antonio lays out the foundations of health optimisation, from sleep and recovery to nutrition, and his core argument is blunt: long-term health is built on consistent habits, not quick fixes, and much of what the supplement industry sells is undermined by poor absorption and opaque sourcing. He explains what scientific transparency and ingredient quality really mean, and why they separate a serious product from a well-marketed one.

A thoughtful, wide-ranging conversation on longevity, entrepreneurship, culture, performance, and the long, unglamorous work of getting better.

Topics discussed:

• From SAP and venture capital to entrepreneurship- Leadership, team culture and high performance- How philosophy and an intellectual upbringing shape excellence- Italian creativity vs German precision- The science of longevity and wellness- Sleep, recovery and behavioural health- The truth about supplements and ingredient quality- Building ASPRIVA and creating science-backed products

Chapters 00:01 - Living a Life Without Regrets01:00 - From SAP to Longevity 02:31 - Growing Up in Heidelberg 05:56 - The Influence of a Philosopher Father 11:47 - The End of Mediocrity 15:47 - Italy vs Germany: Culture & Creativity 23:29 - Career Evolution: Finance to Operations 36:58 - Navigating the 2008 Financial Crisis 42:26 - Lessons from Rugby & Team Building 48:02 - SAP, Acquisitions & Corporate Politics 52:21 - Discovering the Longevity Space 55:16 - Sleep, Exercise & Foundational Health 01:03:03 - The Truth About the Supplement Industry 01:13:01 - Building ASPRIVA: Scientific Purity 01:23:41 - Innovation in Supplement Delivery 01:34:07 - Environmental Toxins & Modern Health 01:47:23 - Rapid Fire: Three Space Luxuries

▶ Watch full video on YouTube: https://www.youtube.com/watch?v=fwMPuoj-MpU

▶ Subscribe to Mastery & Makers: https://www.youtube.com/@MasteryandMakers?sub_confirmation=1

▶ Connect with Antonio Brissa & ASPRIVA: https://www.linkedin.com/in/brissa/ and https://aspriva.com/en

▶ Connect with Tancredi Cordero di Montezemolo: www.linkedin.com/in/zhm

#MasteryAndMakers #AntonioBrissa #Longevity #ASPRIVA #Wellness #Entrepreneurship #Leadership #Biohacking #TancrediCordero #Longevity #Biohacking #Wellness #HealthOptimisation #SupplementScience #HumanPerformance #Entrepreneurship #Leadership #ASPRIVA #MasteryAndMakers #AntonioBrissa #TancrediCordero #LuxuryStrategy #FashionFinance #InheritedAndInvented #BrandBuilding #ExperientialLuxury #RalphLauren #Hermes #LuxuryLeadership #StorytellingBrands #FutureOfLuxury

From hippie, to Bang & Olufsen Chief Creative, to Denmark’s Future Trains: Johannes Torpe on Design, Creativity, and Luxury.

What happens when creativity is shaped by intuition, not education and brands are built through curiosity, compromise, and long-term thinking instead of rules?

In this episode of Mastery & Makers, Tancredi Cordero di Montezemolo speaks with Johannes Torpe, founder of Johannes Torpe Studios and former Group Creative Director at Bang & Olufsen, in a conversation recorded in Copenhagen, about creativity built through intuition, brand building without rules, and what design looks like when it must serve millions of people for decades.

Johannes reflects on an unconventional start: raised in a hippie commune, largely self-taught, learning to read and write later in life. Rather than limiting him, that “outside-the-system” path shaped a creative confidence: question norms, ignore false rules, and keep curiosity alive. Music becomes a through-line, rhythm, improvisation, collaboration, informing how he leads teams as a conductor, not a manager.

We also explore the realities of building and protecting heritage brands, the unique pressure of designing for companies that feel publicly “owned,” and why technology-heavy brands face different constraints than craft-based maisons.

The conversation then expands to one of Denmark’s largest public infrastructure initiatives: designing Denmark’s future trains. Johannes explains why responsible design is often quiet, rooted in light, acoustics, materials, ergonomics, and durability, and how long-term thinking changes every decision.

Key themes

• Creativity without credentials: doing vs studying

• Bang & Olufsen, heritage, and national identity

• Designing for scale: public projects and human behaviour

• Scale vs quality, independence vs capital

• Luxury reframed: time, freedom, experience, longevity

• Parenthood, responsibility, and what endures

A reflective, unvarnished conversation on building meaningful work, and lasting value, through compromise, experimentation, and long-term vision.

▶ Watch the full video on YouTube

https://youtu.be/vANU-nZc6RI?si=I09Wnb158ypDDtLW

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▶ Connect with Johannes Torpe https://www.linkedin.com/in/johannestorpe/

Johannes Torpe Studios

www.johannestorpe.com

▶ Follow Tancredi Cordero di Montezemolo

www.linkedin.com/in/zhm

#JohannesTorpe #BangAndOlufsen #DanishDesign #ScandinavianDesign #ProductDesign #IndustrialDesign #BrandStrategy #Branding #CreativeDirector #DesignLeadership #HeritageBrands #Luxury #ModernLuxury #Creativity #Intuition #SelfTaught #MusicAndCreativity #DenmarkDesign #PublicDesign #InfrastructureDesign #Ergonomics #Acoustics #MaterialInnovation #LongTermThinking #MasteryAndMakers #TancrediCordero

In this inaugural episode of Mastery & Makers, Tancredi Cordero di Montezemolo, shares the philosophy and long-term vision behind the firm’s investments in luxury and lifestyle. Together, we explore what separates the timeless from the trend-driven and how brands can evolve without losing their soul.

A reflective conversation on craftsmanship, patience, and purpose in a world that moves at the speed of fashion.

YouTube:

https://www.youtube.com/channel/UCsnDfyxXT4z37XQHXszxcpQ

Photo by Antalya Nall-Cain.