Build an online fitness coaching business that attracts ideal clients instead of chasing viral views. In this video, I explain why focusing on going viral could actually be damaging your online fitness coaching business and what you should be building instead.

There is a clear gap opening in the fitness industry. On one side, coaches are attracting better clients, creating content they enjoy, building structure, keeping clients long term and seeing a business they can stay in for years. On the other side, coaches are chasing tactics, signing the wrong people, dealing with churn, feeling drained and wondering where the next client is coming from.

In this week's episode, I covered one of the biggest mistakes coaches make with their content.
I break down why clients choose coaches who understand them, how to create content that builds trust, and the four key areas you must understand if you want to stand out, attract better clients, and build a coaching brand that lasts.

If you're struggling to get engagement on your content, the answer isn't more trends, more reels, or more viral hooks.
In this episode, I break down the three things every coach needs to stand out online, build authority, and attract the right clients.

In this week’s episode I cover why most coaches are completely misunderstanding Instagram DMs in 2026.I break down why spammy outreach no longer works, how AI is ruining conversations, and what actually builds real connections, better leads, and more clients through DMs today.

In this week’s episode I cover how to transition from personal training into online coaching without starting from scratch or losing the stability you’ve already built.

In this episode I walk you through the exact model, to be able to launch your own group coaching programme, and sign up new clients. This serves as a great opportunity to bring clients into your business, increase revenue, get results, and then have the opportunity to upgrade them into your 121 coaching programme.

In this week’s episode I cover the two types of coaches I’m seeing in the industry right now, and why one ends up building a stable, long-term business while the other burns out chasing clients, cash, and short-term results.

In this week’s episode I cover the full roadmap to building a consistent £10K per month coaching business, from getting clear on your offer and building a brand that stands out, to creating a service people stay for and a business that grows with real stability.

In this episode, I break down exactly why your ads are attracting the wrong clients and what you need to fix before you spend another penny. 
Most coaches are putting money behind content without a clear avatar, positioning, or offer, and then wondering why the wrong people keep showing up.