We sat down with Mat Hieyes , a Malmö based Swedish rapper who makes his music predominantly in Swedish. The objective was to find out what he thought of the Swedish rap scene; if it has the capacity for international success.

We sat down with Mat Hieyes , a Malmö based Swedish rapper who makes his music predominantly in Swedish. The objective was to find out what he thought of the Swedish rap scene; if it has the capacity for international success.

Mat Hieyes - Why Swedish Artists should Make Music in English

Malmö is a vibrant city with lots of talent. For years there has been an influx of music in the city from not so well known artists. There is a however been a noticeable disparity in representation for new artists hoping to cut through the clutter and get their music heard. We started the 040 Radio / Tv to do exactly this; level the playing field and offer equal opportunity for all talent. Our interviews done both in video and audio, are designed to familiarise the audiences with the fresh faces from the city. We have a presence on YouTube where you can catch weekly episodes featuring the various creators (040 Tv se), while Spotify hosts our weekly 040 radio podcast. Our social media pages work the same too, just in a summarised fashion. Here at 040 Media, we go above and beyond for the underdog.

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Malmö is a vibrant city with lots of talent. For years there has been an influx of music in the city from not so well known artists. There is a however been a noticeable disparity in representation for new artists hoping to cut through the clutter and get their music heard. We started the 040 Radio / Tv to do exactly this; level the playing field and offer equal opportunity for all talent. Our interviews done both in video and audio, are designed to familiarise the audiences with the fresh faces from the city. We have a presence on YouTube where you can catch weekly episodes featuring the various creators (040 Tv se), while Spotify hosts our weekly 040 radio podcast. Our social media pages work the same too, just in a summarised fashion. Here at 040 Media, we go above and beyond for the underdog.

Malmö is a vibrant city with lots of talent. For years there has been an influx of music in the city from not so well known artists. There is a however been a noticeable disparity in representation for new artists hoping to cut through the clutter and get their music heard. We started the 040 Radio / Tv to do exactly this; level the playing field and offer equal opportunity for all talent.&nbsp;Our interviews done both in video and audio, are designed to familiarise the audiences with the fresh faces from the city. We have a presence on YouTube where you can catch weekly episodes featuring the various creators (040 Tv se), while Spotify hosts our weekly 040 radio podcast. Our social media pages work the same too, just in a summarised fashion. Here at 040 Media, we go above and beyond for the underdog.&nbsp;

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Mat Hieyes - Why Swedish Artists should Make Music in English

Mat Hieyes - Why Swedish Artists should Make Music in English