The most fulfilling gifts are those where the donor's passions are aligned with the institution's needs. So, how do we secure more of these types of gifts? Join co-hosts Kristi Ackley & Ali Schneider as they dive into this topic with planned giving expert, Craig Wruck charitable giving career spans over 40 years in both the nonprofit & for-profit world and he’s the author of Planned Giving in a Nutshell. In this episode you’ll hear practical tips for qualifying individuals that have the greatest alignment with your mission, how to let go of those that don’t and tips for great conversations that lead to the most fulfilling gifts.