September 23, 2025

Material Innovation and Verification in Circular Fashion

15 minutes

Any brand can claim sustainable materials, but words mean nothing without third-party testing and certifications. In fact, unverified sustainability claims—even if they are valid—can often lead to suspicions of greenwashing.

Here, Min Zhu, senior director, technical services and operations, US & Canada Softlines, of global testing and certification company SGS, and Haley Gershon, marketing manager of SGS Beta (formerly Beta Analytic), a

leading Carbon-14 testing lab for biobased materials that SGS acquired in

November 2024, discuss why biobased materials need verification.

Watch the fireside chat to learn:

The current status of circular fashion and its key progresses

The journey of SGS and Beta’s combination and synergy

SGS solutions to material sustainability and circularity

How SGS collaborates with fashion brands to test and verify

biobased materials

SGS’ IMPACT NOW sustainability initiatives

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