Welcome back to Terp Trends, the podcast where we dive deep into the people, stories, and innovation shaping the cannabis industry.

Today’s guest is a true trailblazer in the New Jersey cannabis space. Matha Figaro is the founder of ButACake, a small, local, minority woman-owned cannabis edibles company that was established in 2015 in the vibrant heart of Jersey City, New Jersey. What began as a grassroots baking venture has evolved into a fully legal cannabis brand, with ButACake officially launching into the regulated market on 4/20/23 in Delaware and December 14th, 2023 in New Jersey.

With a background as a trained pastry chef, Matha has brought culinary craftsmanship and creativity into the cannabis world, mastering the art of blending indulgence with innovation through thoughtfully crafted infused products.

At the core of ButACake’s success is CannPowerment, New Jersey’s pioneering minority woman-owned Class 2 licensed independent cannabis manufacturer, which Matha also founded. Through CannPowerment, she has built the infrastructure to bring ButACake to life in the legal market, ensuring each product is produced with precision, consistency, and care.

From grassroots beginnings to becoming a recognized name in the regulated cannabis space, Matha’s journey is one of resilience, entrepreneurship, and pushing the industry forward.

Lets Dive In