Essentialism: The Disciplined Pursuit of Less by Greg McKeown. The image many have of an entrepreneur is an individual who is juggling too many things and is busy to the point of having way too much on their plate, but is this a healthy model to aspire to? On this episode of Pursuing Results, Matt and Greg speak with real estate investor and podcaster Matt Aitchison about the book Essentialism: The Disciplined Pursuit of Less and how stripping down can actually give us so much more in life.