Pursuing Results

The market is becoming more and more flooded with agencies and differentiation is getting harder. As a result, agencies that are moving away from implementation and leveraging to strategy and coaching are more profitable. What is taking place in the agency landscape that is driving the need for us to take this direction? How does implementation allow us to grow our income without doubling our headcount? Why should we be running the exact marketing strategy we’re selling to our clients? Why is it so powerful to actually show our clients what we do, not just tell them? On this episode, I’m joined by Impulse Creative CEO, Remington Begg to talk about shifting from hour-by-hour implementation work to strategy and coaching, the power of asking the right questions, how can position ourselves differently from every other agency.

Through the rises and dips of the path to success, where is the most powerful place to derive our motivation and validation from? Do we find it in the faces of people we aim to please or is it possible to get all the fuel you need from within? On this episode of Pursuing Results, we discuss this with coach Marc Mawhinney, in connection with the book, Thick Face, Black Heart by Chin Ning Chu.

Most people are terrified to face the truth of who they are and this stands in the way of growth and change. How do we move beyond fear and change the language of our minds so that we can imagine and create success? On this episode of Pursuing Results, we discuss this in conjunction with Richard Bach’s book Illusions, with founder of The Ageless Wisdom, Michael Benner.

Life-Changing Book: Winning Without Intimidation by Bob Burg. The customer has become empowered through innovations like social media and that means how we sell to them has to change. What methods do we need to employ to move away from the sell, sell, sell mentality? What should we be leading with? On this episode, we discuss this with speaker, coach and fellow podcaster Phil Gerbyshak.

Life-Changing Book: It’s Not How Good You Are, It’s How Good You Want to Be by Paul Arden. In a market that’s so flooded, how can entrepreneurs set themselves apart and sell to their target audience through value? This week we discuss this subject with Dr. Jeffrey Langmaid, founder of The Evidence Based Chiropractor and find out what he’s learned from Paul Arden’s book It’s Not How Good You Are, It’s How Good You Want to Be.

Life-Changing Book: The Power of Now: A Guide to Spiritual Enlightenment by Eckart Tolle. The life of an entrepreneur is laden with demands and commitments and if one can’t take the time to live in the moment, they can get weighed down and become miserable. What mindset is needed to avoid this? This week, we talk to entrepreneur Jay Campbell about Eckart Tolle’s book, The Power of Now: A Guide to Spiritual Enlightenment and pick his brain on state change and outcome detachment.

Life-Changing Book: The Medici Effect by Frans Johansson. The quest for knowledge and truth is something that drives us forward and inspires innovation, but what holds us back from discovering truth and advancing to an even higher level of understanding? This week, we talk to Tim Stafford, who gives us his perspective on the book The Medici Effect by Frans Johansson.

Life-Changing Book: Miracle Mornings by Hal Elrod. Mornings set the tone for our days. Whether we are proactive or reactive during our workday is heavily influenced by our morning routine. How do we ensure that our morning routine supports our goals? On this episode, entrepreneur and coach Isaac Stegman shares how Miracle Mornings has impacted his life through an ever-evolving morning routine.

Life-Changing Book - Class: A Guide Through the American Status System by Paul Fussell. Customer experience has become an important part of the decision making process in brand marketing and operations. How do you understand your ideal client and understand the decisions they make, so that you can tailor an experience that isn’t just transactional? We discuss this and much more with author, professor and customer experience expert Jeofrey Bean.

Essentialism: The Disciplined Pursuit of Less by Greg McKeown. The image many have of an entrepreneur is an individual who is juggling too many things and is busy to the point of having way too much on their plate, but is this a healthy model to aspire to? On this episode of Pursuing Results, Matt and Greg speak with real estate investor and podcaster Matt Aitchison about the book Essentialism: The Disciplined Pursuit of Less and how stripping down can actually give us so much more in life.