It’s no secret that families' preferences are changing.

The question is: How are you adapting to that change?

In this episode of The Director’s Playbook, host Paul Lovelace and Matt Bailey talk about how to educate “no‑service” families, use celebrant‑led services to create meaning, and use technology to extend your reach. Matt also shares how you can drive referrals and grow market share through surveys, customer satisfaction scores, and attention to detail.

About Matt Bailey:

Matt Bailey is a sixth-generation funeral director, Certified Celebrant, and the President & Owner of Bailey Family Funeral Homes. He has served on the boards of the International Cemetery, Cremation and Funeral Association (ICCFA), the Connecticut Funeral Directors Association, the American Academy McAllister Institute of Funeral Service, and others.

Matt was also named the Funeral Director of the Year by American Funeral Director Magazine in 2021 and co-hosts The Graveyard Shift podcast.

Learn more about Matt here: https://www.linkedin.com/in/mattbaileycfsp/

Learn more about Bailey Family Funeral Homes here: https://www.baileycares.com/

Learn more about The Graveyard Shift podcast here: https://www.passare.com/passare-podcasts

Learn more about celebrant training here: https://www.insightbooks.com/