<p>Matt Croft of McDonald's Agency 123 joins hosts Rick + Lucy for this episode of Experiential Alchemy. With over 30 years of experience, Matt shares his advice for event professionals entering the industry, why he'll always be a Jennifer Hudson fan and so much more! </p>

Matt Croft of McDonald's Agency 123 joins hosts Rick + Lucy for this episode of Experiential Alchemy. With over 30 years of experience, Matt shares his advice for event professionals entering the industry, why he'll always be a Jennifer Hudson fan and so much more!

Matt Croft - McDonald's Agency 123

Experiential Alchemy is powered by Agency EA, a full service brand experience agency in the heart of Chicago. In each episode, President and CXO Rick Cosgrove and CEO Lucy Stratton chat with brand-side leaders in tech, sports, e-commerce and more about their career paths, advice they have for young professionals, and their thoughts on the future of experiential and event marketing...with some amusing, unexpected anecdotes along the way. For more information on Agency EA, visit www.agencyea.com.

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Matt Croft - McDonald's Agency 123

Matt Croft - McDonald's Agency 123

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