Is a focus on closing a bit old fashioned? Matt quickly answers that and is clear about what is unprofessional versus what is elite behaviour in selling.

He practices what he preaches with a mission to help salespeople get better at closing, as he believes this is their duty and the best way to serve customers.

His advice of 'do not solve' is surprising but makes sense as he outlines the importance of having the right intent as a sale progresses.

Is he crazy when he talks about having '40,000 brain cells in the heart'? You can be the judge of that.

Connect with Matt and Fred on LinkedIn, and learn more at: https://linktr.ee/fredcopestake

#sales #closing #procurement #modernselling #customerservice