The Journey Podcast

Matt Fain, Building PopCapacity: The Warehouse Search Platform


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SUMMARY: 

In this episode of The Journey Podcast, host Will Jenkins sits down with Matt Fain, CEO and founder of Pop Capacity, to talk warehousing, logistics technology, and where the supply chain is headed next. Matt shares how his background in electrical distribution led him into logistics and why he saw a clear gap in how companies source warehouse space. That insight became Pop Capacity, a platform built to simplify warehouse procurement through technology. The conversation covers real startup lessons, early execution decisions, customer experience, and how shifts in freight and trucking directly impact the warehousing market. Matt also breaks down how logistics companies are adapting by expanding services and paying closer attention to buyer behavior. This episode is packed with insights for logistics operators, founders, sales teams, and anyone focused on warehousing, supply chain technology, freight, and market trends. 


TAKEAWAYS: 

  • Matt Fain transitioned from electrical distribution into logistics 
  • A clear gap existed in how companies sourced warehouse capacity 
  • Pop Capacity introduced a tech-driven approach to warehouse procurement 
  • The first year of a startup shapes execution and learning 
  • Customer experience drives better logistics outcomes 
  • Warehousing demand is closely tied to trucking and freight cycles 
  • Logistics providers are expanding services to stay competitive 
  • Listening to buyers improves product decisions 
  • Technology reduces friction in warehouse sourcing 
  • Early funding choices influence long-term growth 

 

CHAPTERS: 

  • 00:00 – Introduction 
  • 02:05 – Matt Fain’s Background and Early Career 
  • 05:57 – The Pivot to Pop Capacity 
  • 10:03 – Building the Product and Early Challenges 
  • 13:50 – Customer Experience and Market Signals 
  • 20:05 – The Warehousing Market and Freight Impact 
  • 24:08 – Expanding Services in Logistics 
  • 28:00 – Target Audience and Inbound Demand 
  • 32:08 – Positioning in the Market 
  • 36:05 – What’s Next for Pop Capacity 

 

 

EPISODE CREDITS:

Host, Will Jenkins

Creative Director, Erin Sweeney

Edited and mixed by Keenan McCarthy

Music licensed through Envato

 

LINKS:

Be sure to follow and tag @JourneyDelivers on LinkedIn and Instagram

 

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The Journey PodcastBy Will Jenkins