Matt Frary Disrupts the Affiliate Ecosystem By Bringing Large-Scale Affiliates Under One Roof to Increase Negotiating Power with Multinational Brands. SmarterChaos works together with Advertisers and Merchants to build profitable performance marketing campaigns that drive real sales and revenue. Our goal is to drive profitable results for your website using the latest digital marketing technologies, partnerships, and know-how. We accept projects only if we think that we can be effective and make a difference to that program.