40 years ago in Finland, a gentleman needed better shoes for an orienteering competition and VJ Shoes were born. The world of obstacle course racing would discover these shoes with champions wearing what most competitors could not buy in the States. All that changed when Matt Gorski starting bothering them about the opportunity to come to the United States, and expand into the world of trail and ultra running.

A trail and ultra runner himself, Matt shares his story of seeing an opportunity, and getting deeper into that opportunity than he could ever imagine. Could this relatively unheard of Finnish shoe company change the ultra world? Listen and hear for yourself if the shoes with the "Best Grip on the Planet" could soon be the norm at ultras all over the US.

Check out VJ Shoes https://vjshoesusa.com/

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