Matt & Matt

After a short break, Matt McQueeny and Matt Garrepy return to discuss the launch of Earnfluencing and a question running through nearly every corner of digital business: What becomes more valuable as AI takes on more work?

They explore why earned media matters to AI visibility, what guardrails agents need, and how organizations can make their knowledge useful without losing the human context behind it. They also revisit their Boye & Company gathering in Boston, including a striking finding: roughly 70% of the vendor partner-program enrollments in one agency sample produced no sales conversations in the past year.

Plus: libraries, data centers, AAAnow, Resident Evil, and the events taking both Matts on the road.

On this episode of The Matt & Matt Show we cover everything from emergency orthopedic visits and "doomsplaining" to one of the biggest shifts happening in enterprise technology.

We dive into why AI Visibility has moved from an SEO discussion to a boardroom priority, unpack new research showing just how invisible most brands remain to ChatGPT and other AI assistants, and debate whether Answer Engine Optimization (AEO) is becoming a permanent discipline, or simply the next evolution of SEO.

Along the way, we discuss:

• Why ChatGPT has become the new front door of the internet
• The rise of AI visibility dashboards in the C-suite
• Agentic platforms, AI frameworks, and who will become the "operating system" for enterprise AI
• Optimizely's bold rebrand and why taking creative risks still matters
• How great customer experiences—and even wine tastings—create the human moments AI can't replace
• Why smaller agencies may have their biggest opportunity yet
• Preparing for CMS Connect Montréal and the busy fall conference season

Matt and Matt kick off the second half of 2026 with a wide-ranging look at where the DXP, CMS, Martech, and AEO/GEO worlds are heading next.

Matthew McQueeny recaps his experience at Vercel Ship in New York City and what Vercel’s momentum means for agencies, developers, composable architecture, and the future of AI-powered building. Matt Garrepy connects that to broader shifts in developer roles, vibe coding, AI-assisted software creation, and the growing importance of platforms like Vercel and Netlify.

The conversation then moves from “Ship” to “Sail,” with reflections from the Boye & Company meetup at Full Sail University in Orlando. The Matts discuss how younger builders, creators, cybersecurity students, and media technologists may shape the next wave of innovation—and why experienced leaders should listen as much as they teach.

From there, the episode dives deep into the biggest through line of 2026 so far: AEO, GEO, and AI visibility. The Matts unpack the wave of market movement around Adobe and SEMrush, Sitecore and Scrunch, Contentful’s Palmata, Squiz Content Intelligence, Optimizely and Conductor, and the growing race to help brands understand, measure, and influence how they appear in AI-generated answers.

They also explore why PR, podcasting, earned media, transcripts, mentions, and original voice content are becoming more valuable than ever in the answer engine era.

Matt and Matt are back from Frankfurt, Atlanta, and the road with stories of travel chaos, community connection, and the strange magic of showing up in the right rooms. From CMS Summit 26 and Boye & Company conversations to the growing debates around AEO, GEO, SEO, agentic AI, vibe coding, and build vs. buy, this episode explores how digital experience leaders are navigating a moment where AI is no longer just a feature — it is becoming the substrate underneath everything.

Along the way, the Matts unpack why GEO may be the ultimate wedge offer, why metadata is AI’s love language, how agents are reshaping enterprise platforms, and why specialization, trust, and human creativity may matter more than ever.

Fresh off the Boye & Company Digital Leaders meetup in NYC, Matt McQueeny and Matt Garrepy unpack the biggest shifts happening across AI, CMS, DXP, and digital marketing.

This episode dives deep into:
• Answer Engine Optimization (AEO) and AI visibility
• Why AI has moved digital experience “from the backlog to the boardroom”
• The rise of agentic AI and AI-first platforms
• Build vs. buy in the modern CMS ecosystem
• Why enterprises are reevaluating their software stacks
• Human creativity vs. AI-generated content
• The future of Sitecore, Optimizely, Contentful, Kontent.ai, Umbraco, and more

Recorded between NYC and Frankfurt, this episode also features takeaways from Vimeo HQ, Boye & Company events, CMS community conversations, and the evolving future of enterprise digital experience.

Matt Garrepy of CMS Critic and Matthew McQueeny of iMedia reconnect for a wide-ranging conversation about the fast-moving CMS and DXP landscape.

This episode covers Matthew’s takeaways from the Optimizely Roadshow in New York, including the rise of Opal and agentic AI, before shifting into a larger conversation about Adobe Summit, AEM, content marketing platforms, composability, and the ongoing tension between enterprise suites and more flexible digital ecosystems.

The Matts also recap their recent Boye & Company peer group meetings in San Jose and Austin, where conversations moved beyond CMS into AI workflows, Claude Code, sales enablement, digital transformation fatigue, and the real value of in-person community. Along the way, they touch on Sitecore, Contentful, Contentstack, Silicon Valley, open source CMS, Cloudflare’s EmDash, HubSpot’s AEO push, and why AI may be mainstreaming the very work this industry has been doing for years.

Matt and Matt move from Broadway lights and New York pizza to some of the biggest questions facing marketing, AI visibility, and modern digital experience. Along the way, they explore why authentic storytelling still wins, how product evangelism and personal brand are becoming more important in an AI-shaped world, and why serendipity remains one of the most powerful forces in business and life. From GEO and zero-click search to Broadway, PR, and live community events, this is a wide-ranging conversation about visibility, human connection, and what still matters most.

In episode two of the Matt and Matt Show, Matthew McQueeny and Matt Garrepy cover a little bit of everything: an unexpected kitchen remodel sparked by a leak, the strange thrill of living through temporary chaos, and a fast-moving look at what is happening across the digital experience world. From Uniform’s product evolution and Kentico’s agentic marketing moves to the energy demands of AI, the CMS Critic Awards, Boye & Company’s Toronto gathering, and the rising urgency around GEO, this conversation blends personal stories with sharp industry perspective. It is a candid, thoughtful, and often funny look at the intersection of home life, tech disruption, community, and the future of agencies.

Matthew Garrepy and Matthew McQueeny kick off their inaugural show, laying out the mission of the show, and touching on McQueeny's trip to London for a Boye & Company conference, Optimizely, Artificial Intelligence's effect on everything, MACH Alliance, new trends from CMSCritic.com, and so much more!