Christine Russo, creator of What Just Happened, sits with Matt Merrilees, CEO of Global-e, to explore how cross-border ecommerce is being reshaped by rising tariffs, regulatory shifts, and the demand for profitable international expansion. Merrilees outlines how Global-e helps brands navigate the complexities of global commerce while maintaining customer experience and profitability.

Key Discussion Points:

• Tariffs and Profitability Modeling
  Merrilees explains how Global-e helps brands assess and manage the impact of changing tariff landscapes by running market-by-market profitability analyses before launching international sales. This helps brands avoid surprises and maintain margins while expanding globally.

• One Integration, Global Reach
  The Global-e platform allows brands to sell into multiple international markets through a single integration, managing everything from duties and taxes to returns, payments, and compliance. This simplifies cross-border selling and supports both DTC and localized fulfillment models.

• AI for Operational Efficiency
  AI is now embedded across all departments at Global-e, from customer service to marketing to tech development. Merrilees notes that AI is being used to streamline operations and enhance scalability, positioning it as a strategic lever alongside tariff navigation.