What Just Happened

The podcast features an interview with Charlie Youakim, CEO of Sezzle, discussing the company's journey in the competitive "buy now, pay later" (BNPL) space. Charlie highlights the strategic milestones of Sezzle, including its recent listing on NASDAQ and a notable sponsorship with the Minnesota Timberwolves. Sezzle's growth is marked by its innovation and adaptability, moving from traditional merchant partnerships to introducing subscription services like "Premium" and "Anywhere," allowing users more flexibility to shop across various retailers.

Youakim explains the development of Sezzle's direct-to-consumer (DTC) approach, which emerged from listening to customer feedback about wanting to use Sezzle's services at more locations. This led to the introduction of virtual cards and a subscription model that improved user engagement and revenue. By leveraging data and extensive marketing tests, Sezzle identified successful channels like SEO and in-app ads while also experimenting with novel strategies, such as bar coaster ads near universities. The company's advertising efforts aim to increase customer touchpoints, including in stadiums and concert venues, which could be a key to expanding their customer base.

Looking ahead, Youakim emphasizes Sezzle’s focus on responsible financial services, credit-building tools, and enhancing the shopping experience. By aligning its offerings with customer needs, Sezzle hopes to expand beyond BNPL by adding features like price comparisons, fast checkouts, and more. The company sees opportunities in areas such as credit-builder loans and secured credit cards, positioning itself to compete not just with BNPL peers but also with financial service providers like credit card companies. Youakim's forward-thinking approach emphasizes continuous growth and innovation, inspired by industry leaders like Jeff Bezos, with a focus on adapting to market demands and regulatory changes.

In this conversation, two luxury experts, Marie Driscoll and Silvia Coleman, discuss the evolving luxury market and its complexities. Marie, with her background as an equity analyst and current roles in academia and luxury market analysis, reflects on how luxury brands, once driven by exclusivity and craftsmanship, are now facing challenges such as post-pandemic economic pressures, changing consumer behavior, and an over-reliance on high-net-worth individuals. Silvia, also a former equity analyst, emphasizes the importance of customer experience and the current trend towards experiential luxury, noting that brands need to rethink their value propositions as consumer expectations shift. Both experts agree that luxury brands are at a crossroads, needing to refocus on core values, while also adapting to the demands of younger generations.

The conversation touches on how the pandemic accelerated changes in the luxury sector, with an increase in spending on high-end goods during a time of limited experiences, but also how this created challenges, such as rising prices and a lack of innovation. Silvia and Marie discuss the dichotomy between quiet luxury, represented by brands like Hermès, and the more accessible luxury goods that became popular during COVID. They also explore the issues around creative director turnover in luxury houses, likening it to short-termism and lack of brand loyalty in today’s market. As they delve into trends such as the democratization of luxury, both experts emphasize the need for luxury brands to balance innovation with heritage to remain relevant and maintain long-term value.

In this "What Just Happened" podcast episode,

Key Discussion Points:

-         

-         

-         

-         

-         

The discussion covers brand integrity and the importance of

Christine Russo hosts "What Just Happened" and welcomes Eric Schoch from NCR Voyix, who oversees the retail business. Schoch emphasizes the importance of the checkout experience in stores, highlighting the role of point-of-sale (POS) systems in enhancing customer interactions and operational efficiency. He discusses how data and insights derived from POS systems are crucial for retailers to make informed decisions regarding inventory, pricing, marketing, and overall store management.

Schock further elaborates on the "upgrade imperative" facing retailers, driven by the need for modernized store systems that can handle contemporary challenges such as inventory management, labor issues, and shifting consumer demands. He explains NCR Voyix's approach to transforming their business model to a platform-based software and services model, which includes next-generation POS and self-checkout software. This transformation aims to provide enhanced capabilities, streamline operations, and support retailers through their digital transformation journey. Schock underscores the importance of continuous operation, advising a pragmatic path to upgrades that minimizes risk while delivering tangible benefits.

The discussion also delves into the technological advancements NCR Voyix has made, particularly in self-checkout systems. Schoch highlights three core principles: speed, intelligence, and innovation. These principles drive the development of self-checkout systems that are future-compatible, leveraging artificial intelligence, computer vision, and other advanced technologies. He describes how the company's edge software enhances store operations by providing real-time insights and enabling rapid deployment of new features. This edge capability serves as a critical differentiator, allowing NCR Voyix to support both in-house and third-party applications, ultimately aiming to redefine the retail store architecture and deliver superior consumer engagement and operational efficiency.

Sit Down with Christine Russo as she hosts a key technology provider in the ever-evolving ways Gen AI will help retailers and brands.

Eric Best, CEO of SoundCommerce, explains the challenges of measuring order profitability due to dispersed data sources. In his experience with Richer Poorer, he found that while they could measure site traffic, conversion rates, and ad campaign performance, they struggled to answer basic questions about profitability after converting a shopper. This issue drove the creation of SoundCommerce to address the industry problem with a commercial product.

Eric describes the complexity of calculating profitability by accounting for various costs: the cost of goods sold, acquisition discounts, digital marketing expenses, and variable costs like storage, fulfillment, and shipping. With data scattered across different systems, such as digital marketing platforms and parcel carriers, it becomes difficult to consolidate and analyze this information effectively. Brands may use systems like NetSuite ERP to integrate data, but more detailed calculations, like customer lifetime value, require tracking shopper identity and purchase history over time.

Understanding order profitability offers a clearer picture of business performance compared to customer lifetime value. Eric points out that repeatability in customer behavior indicates successful customer service. However, many businesses fail to identify why some customers are not loyal, potentially due to pricing or return issues. Comprehensive data analysis of orders, including hidden costs like returns processed through different platforms, provides retailers with crucial insights for making informed decisions and improving overall profitability.

Russo sits down with Simon Langevin of Coveo and here are some hightlights

In a lively exchange, Christine Russo, host of What Just Happened, Kristi Argyilan SVP Retail Media Albertsons, and Brian Gleason CRO Criteo discuss the evolution and potential of retail media networks. Kristi, with a background in media strategy and experience at Target and Albertsons, highlights the transformative impact of recognizing the value of retailer-owned assets, particularly first-party data. She emphasizes the shift towards proving outcomes rather than just impressions. Brian, drawing from his diverse career spanning publishing, technology, and agencies, underscores key moments that illuminated the growing significance of retail media, such as the revelation of Amazon's ad revenue and Walmart's projected profits from retail media surpassing those from physical goods.The discussion delves into the challenges and opportunities of integrating digital experiences seamlessly into physical stores, emphasizing the importance of enhancing customer experience while balancing monetization efforts. Both Kristi and Brian stress the necessity of maintaining trust and alignment with customer expectations in navigating the expansion of retail media networks. They also touch upon the role of platforms like Criteo in facilitating this evolution, offering scalable solutions for both established retailers and emerging networks, thus contributing to the ongoing rise of retail media.

In a dynamic discussion on the evolving landscape of retail,

The conversation goes on to highlight brand strategic

Possible Miami 2024

https://possibleevent.com/

In a dynamic exchange, Christian Muche, co-founder and CEO

Russo outlines the event’s three critical pillars: consumer

The event stands out as a testament to the power of

Further, the conversation touches on the critical role of

In this insightful discussion with Joe Corbin, CEO and founder of Jumpmind, Christine Russo explores the evolution of retail technology and its impact on both customer experience (CX) and associate experience (AX). Corbin's extensive background in retail, including his time at Abercrombie & Fitch during its international expansion, informs Jumpmind's approach to addressing the complexities of modern retail operations. Reflecting on the challenges faced during the heyday of brick-and-mortar retail, Corbin emphasizes the importance of understanding the distinct needs of large enterprise merchants with multinational deployments.

The conversation delves into the transformation of point-of-sale (POS) systems into point-of-service solutions, highlighting the shift towards enhancing associate-customer interactions. Corbin introduces the concept of AX (Associate Experience), emphasizing the pivotal role of associates in bridging the gap between digital and physical retail experiences. By empowering associates with intuitive and seamless technology solutions, such as tablets or handheld devices, retailers can streamline operations, improve customer engagement, and drive sales.

Additionally, Corbin discusses the significance of data synchronization in the context of cloud migration and AI adoption. Through Jump Mind's Symmetric DS platform, retailers can efficiently move and synchronize data across various environments, enabling agility and scalability in today's data-driven landscape. Furthermore, Corbin shares insights into innovative initiatives, such as CX Connect, which enhances the checkout experience by integrating personalized recommendations and loyalty programs. Overall, the conversation underscores the critical role of human-centric design in shaping the future of retail technology and driving meaningful outcomes for both retailers and customers alike.