Matt Milletto runs one of the most well-known coffee businesses in Portland, Oregon — a city known for its amazing coffee. In this episode, Matt shares how Water Avenue Coffee navigates change with a focus on community-centric business practices, continual innovation, treating people well, and sometimes making business decisions based on what feels right.

He has helped start multiple businesses, including a new one called Vehicle Chocolates (chocolate bars made with mushrooms) and another one called Virtual Coffee that teaches people to become better baristas in their own homes.

Cool Change Podcast listeners may use the promo code COOLCHANGE to receive a discount at both Vehicle Chocolates and Virtual Coffee. Thanks, Matt!