In real estate, we have systems in our businesses for transactions, but no systems for hiring talent. How does this put us at risk of hiring the wrong people? How did our guest go about building a strong hiring and training system? Why is leverage such a key element of a well-run business? On this episode, Matt Perry talks about implementing the Career Visioning model and elevating his team.   That leverage piece was the biggest catapult for my business and for what I’ve been able to do. - Matt Perry   Three Things We Learned from this Episode   The skills of hiring don’t come naturally to a lot of real estate agents Real estate professionals don’t have HR training, so we tend to see the good in everyone. This gets in the way of who we hire, and can lead to hiring the wrong people or hiring out of necessity. A business won’t grow or succeed without the effort of strong talent No one succeeds on their own. You have to bring on talent to take tasks off your hands so you can actually grow. Strategic hiring breeds order and structure When you get to the level of leveraging people and hiring strategically with long term goals in mind, you’ll be able to better define roles and lead people properly. At this point, you’ll be running a high-level business and living by a plan.      Speak with a Business Growth Advisor about the next step in your business. Click here to schedule your free Business Consultation.   Hiring someone is an important process, and we should avoid rushing into it. It’s critical to be strategic about hiring and bringing leverage into your business because it can greatly affect how & when you reach your goals.   Guest Bio After graduating Magna Cum Laude from North Carolina State University, Matt taught high school mathematics and then transitioned into the real estate business. After a successful sales career with a local builder, Matt branched out and started his own team at Keller Williams Realty. He truly enjoys enhancing people's lives through assisting them with their real estate needs. 

Matt Perry: Career Visioning - Elevating Your Business Through Hired Talent

Sell More Homes & Make More Money in Less Time.

This podcast is for you if you have a track record of selling homes, you have an assistant (or you're actively hiring one), and you’re starting to add marketing and systems in your real estate business. We cover stories of Keller Williams agents who are actively ramping up their business to sell more homes. In each episode, you’ll learn how a KW MAPS client is implementing one specific strategy or system taught in Gary Keller’s best-selling book The Millionaire Real Estate Agent.

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The guidance we receive from coaching can feel like homework if we don’t feel a connection and purpose from the actions. How do we connect the actions to our subconscious? Why is it so important to internalize our scripts? Why is it so powerful to write down our goals for the next day the night before? On this episode, Shawna Brooks, a real estate agent from Greenwood, IN, shares how she’s grown her business despite multiple setbacks and increased her confidence and income with the help of coaching.     It’s eye opening to look at your fear, face it, and do it anyway. -Shawna Brooks   Three Things We Learned From This Episode   Why Shawna left her previous company When Shawna started selling more than her broker at her previous company, she knew that she had to make a change. She wanted to surround herself with the right people performing at a higher level.     Getting through the fear of calling expireds and FSBOs The stories we tell ourselves about FSBOs and expireds being difficult are not always true. However, they can sense in your voice if you are coming from and place of contribution, and that determines their response to you.   How Shawna got through a breast cancer diagnosis When Shawna was diagnosed with breast cancer, it challenged her business, but also made her feel blessed. People were there for her, and her coach had her back. She never felt alone, she never pitied herself, and the experience made her stronger.   Speak with a Business Growth Advisor about the next step in your business. Click here to schedule your free Business Consultation.   One of Shawna’s favorite quotes from her coach is, “A coach can see your tree because they aren’t standing in your forest.” Through coaching, she’s been able to grow her business and see opportunities for growth or improvement that she would not have seen otherwise. It’s given her confidence and has allowed her to be intentional with coaching, rather than seeing her business activities as chores to please the coach. More than anything, it has made her more resilient. She pushes through challenges, and she’s no longer intimidated by what it takes to build a strong real estate business.  

Shawna Brooks: Coaching and Training Model: How Internalizing Scripts Increased Her Confidence & Coaching Grew Her Income by $350,000

There are times when we realize the path we’re on is good, but won’t lead us to be our best. How did our guest realize this and make a switch? As a buyer’s agent, how do you avoid ending up with too many home viewings? How can you use Career Growth Initiative to set your goals for the year ahead? On this episode, Corey Parrott, a real estate agent with the Parrott Realty Group in Nashua, NH, shares how his family team has used coaching and the models to reach their goals and build a great life.    One of the reasons I made the change to real estate is that I didn’t want to settle for just “good”. -Corey Parrott   Three Things We Learned From This Episode   How to get people to come into the office for an appointment As a buyer’s agent, Corey tells his clients that he is most successful as an agent when they come into the office. They can have a conversation about their needs, the service he provides, and the expectations.   Why the Parrott Realty Group uses CGI The Career Growth Initiative helps Corey determine his business goals and how many appointments he needs to reach his income goal. It also keeps him going when he faces rejection because he knows how many calls he needs to get a good result.   How to fight through a ceiling We’ve all experienced a ceiling in our business. Corey believes it’s crucial to get ideas that come from outside the team, and his coach has been a key part of this.   Speak with a Business Growth Advisor about the next step in your business. Click here to schedule your free Business Consultation.   There’s nothing wrong with choosing to reject good in order to reach for greatness. Sometimes we can hit ceilings in that journey, and we won’t always feel like doing what we need to do to get results. That’s when we need someone to give us guidance and a kick when we hit roadblocks. It’s also important to learn from mistakes and see failures as opportunities.

Corey Parrott: Career Growth Initiative: How to Shift from Good to Great and Achieve Your Goals

  Success is hard to achieve without building our life around mindsets, systems, and actions to create it. What are the key factors that lead to success, and how do we intentionally put them into our lives? How can you use Career Visioning to attract, hire, and lead people to collective and individual success? How do we engineer our success psychology? On this episode, Adam Hergenrother, the Founder and CEO of Adam Hergenrother Companies and the OP of a KW Market Centre in Burlington, VT, shares how he turned the trajectory of his life around, and how he runs his successful real estate business.      I approach this as a sport and an opportunity to gain as much as I can from the experiences that are out there. -Adam Hergenrother    Three Things We Learned From This Episode   The valuable life lesson Adam learned as a teenager When Adam was younger, he realized he wasn’t living the life he wanted. In that moment, he came to understand that when we don’t like something in our lives, we can either accept it or do something to change it. The same applies in a shifting market. We can either give up and expect ourselves to fail, or we can prepare our business to actually grow through the shift.   How Adam defines wisdom Adam describes wisdom as applying an idea or concept before you’ve had the “conscious contact and visceral feeling of it”. Once you’ve got experience, it’s no longer wisdom— it’s just doing what works. If we’re wise, we have the ability to take someone else’s model or system and apply it in our lives, even before we’ve had proven success with it.   The model that can help a new agent get predictable results Follow the “one appointment a day” model. If you want predictability of cash flow in your life, you have to get predictability of appointments first. If you focus on the intention of one appointment a day, you won’t experience the ups and downs so many new agents go through.   Speak with a Business Growth Advisor about the next step in your business. Click here to schedule your free Business Consultation.   Business is nothing but our conduit for personal growth. The more we improve ourselves, the more we increase the potential for our business. Success isn't something that just shows up or lands in our lap. We have to actively pursue it by following the models that work, and attract it by becoming the versions of ourselves who can achieve our dreams.

Adam Hergenrother: Career Visioning: How Adam Built a Mega Business with 215 Agents

Our real estate careers can help us to define our purpose and serve as a vehicle for our legacy. Having the right guidance brings us closer to that. How does coaching help us stay focused and on target, and how does it boost the tools and routines we already have in place? Why is it so important to do work that energizes us mentally and emotionally? On this episode, Kate Conroy, a real estate agent in Tampa, FL, shares the role that coaching played in her journey from $4.8 million to $17.7 million in volume.      The real estate world has hundreds of directions, but I want to live a life by design and use systems that I know have been proven. -Kate Conroy   Three Things We Learned From This Episode   How Career Visioning revealed Kate's potential When Kate initially applied for a real estate job, she wasn’t able to move forward without a real estate license. The good leadership at her team that she was on could sense her potential, and Career Visioning allowed them to see something in her that she hadn’t seen in herself yet. As a result, she moved forward with setting her journey into motion.   How Kate systematized inspiration At the beginning of each week, Kate uses the Kelle app for inspiration through the coming days. She selects a BOLD law and a quote, and then she puts that into an email to her coach and rainmaker. She lives that quote each week, and it makes an impact on her actions.     Why coaching saves us from shiny object syndrome There are so many tools, tactics and toys we can easily get distracted by. Kate’s coach takes the systems she chooses to implement and guides her so that she doesn’t lose her focus.   Speak with a Business Growth Advisor about the next step in your business. Click here to schedule your free Business Consultation.   Every system and model represents a proven path many people have walked on and found success with. That means we’re being guided to our goals, and not left to figure it out on our own. The benefit of coaching is that it adds more light to that path, and allows us to have accountability, which helps us get there faster. As an agent, ask yourself, “What is my promise to my clients?” and make sure you’re fulfilling that promise at all times.  

Kate Conroy: 411 Model: How Coaching Helped Increase Her Volume by Nearly 300% in One Year

To become a successful agent, we have to be intentional about cultivating positivity and confidence— but this doesn’t always come easily. What can we do to overcome our negative self-talk and replace it with the right way of talking to ourselves? Why do we struggle with scripts in the beginning, and how can we make them feel like second nature? How did our guest change her life by playing all-in? On this episode, Morgan Neill, a real estate agent in Amarillo, TX, shares the lessons she’s learned and how to engage with personal development to make sure it sticks.    Focus on who you surround yourself with and being and giving your best everyday. -Morgan Neill   Three Things We Learned From This Episode   How to make scripts feel more natural In the beginning, a script won’t sound like “you” because it hasn’t had time to become “you” yet. It needs time to sink in. Once you practice a script and start to see success with it, it will feel much more natural. What Morgan does to stay positive and confidentIn our industry, it’s really easy to go down a path of negativity because you have to deal with so much rejection. Morgan keeps reminders of Dianna’s BOLD Laws when she wants to focus at any given time. She takes them everywhere. She puts sticky notes on her mirrors and desks, reminders on her phone screensaver, and she says them over and over. How to grow from challenges and mistakesWhen Morgan has appointments that she feels she could have done better on, she works on it immediately. She learns from the recent experience while it’s fresh and uses that to get better.     Speak with a Business Growth Advisor about the next step in your business. Click here to schedule your free Business Consultation. It’s not easy to navigate all the challenges that come with building and running a business. The success starts in our minds, with what we say to ourselves and the actions we take from there. We must believe that our clients need us and that we are the best person for them. Once we have that conviction, we become unstoppable. The first 3 years of business are the hardest, but we just have to grind and put the work in. After that, we get the chance to have a business and personal life that most people can only dream about.  

Matt Perry: Career Visioning - Elevating Your Business Through Hired Talent

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