Matt Phillips and Gian Ricco, co-founders of ExitMinded, join Scott to explain why most privately held businesses fail to sell and how early preparation changes everything. They break down the risks, hidden obstacles, and operational gaps that derail deals, and share how their assessment helps owners improve readiness, profitability, and long-term value. They also discuss industry-specific challenges, the importance of data, and why understanding the sale process years in advance can completely reshape a business.

Explore the full episode page: https://root3marketing.com/podcast/matt-phillips-gian-ricco-exitminded

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottchristiansen3/

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