In this episode of Root3Pointers, Scott Christiansen talks with Eric Horler, President and CEO of AIQ Solutions. Eric shares how AIQ is helping oncologists better understand how patients with late-stage and metastatic cancer are responding to treatment. Eric explains how TRAQinform IQ analyzes medical images to give clinicians more detailed information about how individual tumors are responding, including when different tumors in the same patient respond in different ways. He also discusses AIQ’s newly approved CPT code, what it means for the company’s path to commercialization, and how startup culture helps the team move quickly while continuing to support clinical validation and research partnerships.

Explore the full episode page: https://root3marketing.com/podcast/eric-horler-aiq-solutions/

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottchristiansen3/

Learn how Root3 Marketing is built to win and to deliver marketing strategies that break down barriers, accelerate market penetration, and put your competitors on notice: https://root3marketing.com/

Scott sits down with economist Jeff Korzenik, author of Untapped Talent, to discuss the business case for second chance hiring. They explore why employing justice-impacted individuals strengthens the workforce, reduces stigma, and benefits communities. Jeff shares practical strategies for identifying job-ready candidates, supporting employees facing systemic barriers, and building more productive teams. The conversation highlights how giving people a second chance is not just the right thing to do, but a smart economic decision.

Watch on YouTube: https://youtu.be/i7TgcTcrw9Q

Explore the full episode page: https://root3marketing.com/podcast/jeff-korzenik-economist-author-untapped-talent-second-chance-hiring-and-business-benefits/

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottchristiansen3/

Learn how Root3 Marketing is built to win and to deliver marketing strategies that break down barriers, accelerate market penetration, and put your competitors on notice: https://root3marketing.com/

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottchristiansen3/

Learn how Root3 Marketing is built to win and to deliver marketing strategies that break down barriers, accelerate market penetration, and put your competitors on notice: https://root3marketing.com/

Scott Christiansen sits down with Kim Rosenlund, Chief Growth Officer at PRN, a network of more than 250 physical therapy clinics nationwide. They discuss how the meaning of “growth” in healthcare is shifting from acquisitions to people, especially clinician retention. Kim shares why burnout is rising across healthcare, why money alone does not keep employees engaged, and how culture, leadership, and value alignment are becoming critical to retention. The conversation also explores balancing productivity expectations with quality patient care and how mid-sized healthcare organizations can compete for talent in a challenging workforce environment. Explore the full episode page: https://root3marketing.com/podcast/kim-rosenlund-prn-culture-as-a-growth-strategy/

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottchristiansen3/

Learn how Root3 Marketing is built to win and to deliver marketing strategies that break down barriers, accelerate market penetration, and put your competitors on notice: https://root3marketing.com/

Craig Castelli, Founder of Caber Hill Advisors, shares insights from his latest middle market private equity survey. He discusses renewed optimism in 2026, the impact of tariff fatigue, steady valuations, and the role of dry powder in driving deal volume. While competition and rising valuations remain concerns, confidence is returning among business owners and investors.

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottchristiansen3/

Learn how Root3 Marketing is built to win and to deliver marketing strategies that break down barriers, accelerate market penetration, and put your competitors on notice: https://root3marketing.com/

In this episode, Medaxion CEO and founder Jeff McLaren breaks down why anesthesia has become one of the most complex and costly service lines in healthcare. From rising demand and staffing constraints to the growing financial pressure on hospitals, Jeff explains what has changed and why traditional management models no longer work. He also shares how data-driven tools can help hospital leaders better understand anesthesia economics, optimize staffing, and bridge the gap between clinical teams and the C-suite.

Explore the full episode page:

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottchristiansen3/

Learn how Root3 Marketing is built to win and to deliver marketing strategies that break down barriers, accelerate market penetration, and put your competitors on notice: https://root3marketing.com/

Scott talks with executive strategist Victor LaGroon, as he breaks down the disconnect between what businesses need and what employees expect. He toucheds on belonging, flexibility, and the changing realities of work. In addition, he explores how AI, shifting career paths, and evolving employee priorities shape today’s talent landscape, especially in mid-market healthcare. Victor also shares why veterans make exceptional teammates and how to interview them effectively. The episode wraps with a fun quiz on celebrities who served in the military, highlighting the diverse experiences veterans bring to the workforce.

Explore the full episode page: https://root3marketing.com/podcast/victor-lagroon-engagement-expert

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottchristiansen3/

Learn how Root3 Marketing is built to win and to deliver marketing strategies that break down barriers, accelerate market penetration, and put your competitors on notice: https://root3marketing.com/

Matt Phillips and Gian Ricco, co-founders of ExitMinded, join Scott to explain why most privately held businesses fail to sell and how early preparation changes everything. They break down the risks, hidden obstacles, and operational gaps that derail deals, and share how their assessment helps owners improve readiness, profitability, and long-term value. They also discuss industry-specific challenges, the importance of data, and why understanding the sale process years in advance can completely reshape a business.

Explore the full episode page: https://root3marketing.com/podcast/matt-phillips-gian-ricco-exitminded

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottchristiansen3/

Learn how Root3 Marketing is built to win and to deliver marketing strategies that break down barriers, accelerate market penetration, and put your competitors on notice: https://root3marketing.com/

On this episode of The Root3Pointers Podcast, Economic Futurist Andy Busch shares how he predicts and analyzes economic trends. After roles as a currency trader, CNBC host, and the first Chief Market Intelligence Officer for the U.S. government, he now focuses on forward-looking insights that help clients identify future opportunities. Busch emphasizes his “more with less” concept as businesses face rising pressures. He works with clients from ExxonMobil to UBS and highlights AI infrastructure, data centers, energy, and domestic manufacturing as major growth areas supported by trillions in planned US investment.

Explore the full episode page: https://root3marketing.com/podcast/andrew-busch-economic-futurist

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scottchristiansen3/

Learn how Root3 Marketing is built to win and to deliver marketing strategies that break down barriers, accelerate market penetration, and put your competitors on notice: https://root3marketing.com/