This episode features Jeremy Rivera and digital marketing expert Matthew Slaymaker discussing actionable strategies for small businesses, the evolving landscape of digital ads, and leveraging AI tools for marketing efficiency. Whether you're running ads, optimizing your website, or navigating new platforms, this conversation offers practical insights to boost your marketing ROI.

Mentioned in this episode: PureAire Monitoring — the oxygen & gas monitoring company behind Jeremy’s “boring industrial product” example.

00:01 - Introduction and guest credibility
01:24 - Common mistakes small businesses make with ads
02:12 - The importance of website optimization before ad spend
03:07 - Impact of AI on SEO and website optimization
04:30 - The evolution of AI tools like ChatGPT for advertising
06:08 - New features in Google ads enabling direct checkout
07:13 - Access and limitations of ChatGPT for advertisers
12:05 - Using Google My Business and local signals for ranking
14:05 - Tracking call conversions with tools like Call Rail
19:41 - The role of engagement metrics in ad platform algorithms
21:17 - Creative as a primary driver in ad success
23:54 - Creative testing and diversity on Meta
26:25 - Marketing interesting, even boring, products through storytelling
29:30 - The pressure on SMBs to create video content for TikTok
36:37 - Leveraging AI for agentic marketing and workflow automation
41:44 - Agency growth challenges and inbound lead generation
45:35 - Repurposing podcast content for SEO and lead nurturing
47:22 - The irreplaceable value of human conversation and experience