Fellow entrepreneur and podcast host Matt Sodnicar's company started as a hobby. Warm Front makes a variety of chest warming apparel for skiiers and cyclers to keep them just warm enough to enjoy the sport. And as a resident of Colorado, he knows the importance of this. Starting his career off as a software engineer, he realized he really wanted to be in front of people in a sales and marketing capacity. Learning how to craft messages and marketing a product later became a matter of necessity. Today's chat, we talked about how you can make use of being small by having your messaging tuned to the idea of handmade, bespoke solutions, whether you're producing a product or providing a service. And he has a really awesome marketing tip for you at the end. If you're feeling the nip of weather setting in and you're getting chilly, find Matt at thewarmfront.com, email him at [email protected] or find him on LinkedIn. It's kinda cold out in the truck today so lemme warm up my fingers here and we can get started.